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To acquire or not to acquire in Africa

While the opportunities in Africa are immense, entrance into the continent and its many markets can be a complex, frustrating and risky proposition...

By Michael Wood, Issued by Aperio 13 Aug 2014 10:33

Bottom line: It's about Africa

Africa is the story, actually the big story is Africa*. This was the message from Malcolm Horne, of Broll at the fourth South African Council of Shopping Centres (SACSC) annual research conference.

By Danette Breitenbach 11 Apr 2014 09:35

[2014 trends] Fashionably late
[2014 trends] Fashionably late

The most recent International Monetary Fund regional economic outlook for sub-Saharan Africa projects an accelerated GDP growth of 6% in 2014 from around 5% in 2013.

By Nick Schilperoort 7 Feb 2014 08:28

Overcoming the Nigerian e-commerce payments hurdle
Overcoming the Nigerian e-commerce payments hurdle

Nigeria is not "business as usual" for new entrants to the market - but for global e-commerce providers there are many opportunities...

By Robin Philip 19 Nov 2013 14:50

The key to African e-commerce success
The key to African e-commerce success

Africa is characterised by huge diversity in payment methods and preferences, which means every region or country needs to be approached as a distinct market. Anybody who tries to do e-commerce in Africa offering only global payment methods is setting up for failure.

By Peter Harvey 31 Oct 2013 12:11

African brandcrafting: an opportunity for growth

When it comes to international surveys, African brands have some way to go in realising their full potential.

By Chris Human 13 Sep 2013 07:30

A mobile Africa: innovation is key

2012 saw the BuzzCity network grow by 67% with over 210.8 billion ads served across the globe and this extensive growth in mobile usage is certain to continue as we move through 2013.

By Dr KF Lai 21 Feb 2013 11:07

[2013 trends] Africa's dynamic markets
[2013 trends] Africa's dynamic markets

The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.

By Obaika Consulting Team 31 Jan 2013 13:20

[2013 trends] SA's youth trend-o-meter
[2013 trends] SA's youth trend-o-meter

Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.

By HDI Youth Marketeers Team 31 Jan 2013 11:30

[2013 trends] Africa finding its own solutions using mobile tech
[2013 trends] Africa finding its own solutions using mobile tech

There are several key trends that will present themselves in 2013. From m-payments to HIV/AIDS prevention, emerging markets are leading the way when it comes to innovative uses of mobile technology. Marketers, too, are seeing their roles and responsibilities expand.

By Dr KF Lai 25 Jan 2013 10:57

[Netprophet 2011] African ecommerce market has a long way to go

A billion Africans and 50 million bank accounts. In South Africa, credit cards are used by only 16.5% of the population (2008). No African country comes close to 1% of total retail spend spent online - the magic figure which constitutes the tipping point for digital retail growth. No wonder, then, that the ecommerce market in Africa hasn't bloomed.

By Herman Manson 12 May 2011 18:55

Nigeria, Kenya consumer confidence increases
Nigeria, Kenya consumer confidence increases

Consumer confidence in Nigeria and Kenya - two of Africa's leading economies - has significantly increased in the past six months, while Morocco experienced a slight decline and Egypt's index recorded a level below 50, a MasterCard Worldwide Index of Consumer Confidence released last week in Johannesburg has revealed.

By Issa Sikiti da Silva 31 Jan 2011 07:10

Nigerian case study: Netflix vs. Alaba Market

Three decades ago, there was a big boom in the Nigerian video rental industry. Parents and guardians that could not afford regular purchase of VHS movies to satisfy the increasing tastes of movie aficionados at home were given a way out. Renting of video cassettes was in. With as little as 50 kobo (US$0.33), one could rent any movie from a growing number of video shops.

By Franklin Ozekhome 21 Apr 2010 12:00

Kenya retail supermarket among the best

Only one African retailer other than those out of South Africa has achieved a world ranking - and that retailer is in Kenya.

By Carole Kimutai 20 Jun 2007 11:47

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