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#AfricaMonth: Look for the opportunities in Africa
#AfricaMonth: Look for the opportunities in Africa

Africa is a hot bed of opportunities. If you look for that opportunity you will find it, says Robyn de Villiers, vice chair of APRA and chair and CEO of Burson Cohn & Wolfe Africa...

By Louise Marsland 2 days ago

#AfricaMonth: Travel marketing in Africa
#AfricaMonth: Travel marketing in Africa

One of the strengths of marketing travel to Africa is that its destinations offer so much diversity. How would an African Tourism Board even begin to market the continent as one brand when there are so many cultures, ethnicities, landscapes and languages that comprise the continent?

By Natalia Rosa 15 May 2018

Brian Tjugum, managing director, Weber Shandwick EMEA Social Impact practice.
#AfricaMonth: Purpose-driven communications in Africa

The need for accelerated social progress and purpose-driven communications is at an all-time high, especially in Africa...

By Louise Marsland 14 May 2018

Crossing borders in Africa with events
Crossing borders in Africa with events

Organising events in other countries poses challenges in innumerable forms and can develop into situations which often require diplomacy and tact...

By Glenn van Eck 10 May 2018

#AfricaMonth: The digital life expectancy of Africa's youth
#AfricaMonth: The digital life expectancy of Africa's youth

Africa's new digitised youth population, Generation Z, will define Africa's digital future and these are the skills they will need to do it...

By Louise Marsland 8 May 2018

'Africa Rising' is a global megatrend - Euromonitor
'Africa Rising' is a global megatrend - Euromonitor

Euromonitor International has just released a Shifting Market Frontiers Megatrend forecast in which it pegs 'Africa Rising' as a megatrend...

By Louise Marsland 24 Apr 2018

#AfricaLEAD: Jack Leslie on why this is Africa's time
#AfricaLEAD: Jack Leslie on why this is Africa's time

Chairman of Weber Shandwick, Jack Leslie, tells Bizcommunity.Africa what it will take to attract multi-national investment to Africa, the final frontier for growth and expansion for business at a pan-African level...

By Louise Marsland 16 Apr 2018

#BizTrends2018: 18 trends for 2018
#BizTrends2018: 18 trends for 2018

Bizcommunity.com's 18 trends for 2018 from BizTrends2018 trend analyst, curator and editor, Louise Marsland...

By Louise Marsland 10 Apr 2018

Darrin Thomas, Manager, Marketing and Communications Africa, Virgin Atlantic Airways
Marketing Virgin Atlantic: Challenging the status quo with flair, passion and love

"I love that we, at Virgin Atlantic, are always taking calculated risks - we're always pushing the boundaries, but with the customer's best interests always in mind."

By Cari Coetzee 5 Apr 2018

freestocks.org via .
The true value of Twitter for brands that want to be effective

Why do brands need Twitter if there are hundreds of channels that already clutter our days? Shae Leigh explores the reasons why Twitter is still very relevant...

By Shae Leigh 22 Mar 2018

Short and sweet - Storytelling for digital marketers
Short and sweet - Storytelling for digital marketers

Storytelling in branding is not a new concept. It is something that brands have mastered and failed at, left impressions and created legacies through. The best campaigns have been identified through their storytelling and connecting with their consumers...

By Romi Adler 12 Mar 2018

#DigitalSummit2018: Championing diversity in digital
#DigitalSummit2018: Championing diversity in digital

Catherine Grenfell, ex-5FM presenter who co-founded and manages The Eye radio station, opened this year's IAB Digital Summit sharing her experience of digital and what she predicts for the industry...

By Jessica Tennant 5 Mar 2018

The time for Africa is not now - Africa is now
The time for Africa is not now - Africa is now

If you have not seen it, global is fast looking at Africa more and more as a place of innovation...

By Khangelani Dziba 28 Feb 2018

Johanna McDowell. Image provided.
Marketers to take digital in-house at unprecedented rate

Johanna McDowell writes that in 2018 more and more marketers will handle more and more digital marketing in-house...

By Johanna McDowell 22 Feb 2018

The next step in your marketing? You're probably already using it
The next step in your marketing? You're probably already using it

Digital marketing services have exploded over the past decade. You may be embracing the change, attempting to evade it, or perhaps you're just exhausted by it, but the next tranche of advancements may bring some relief...

By Adam Howatson 19 Feb 2018

Why it's time to reevaluate your customer communication, starting with email
Why it's time to reevaluate your customer communication, starting with email

Email is by no means going the way of the fax machine just yet; most companies use it, and yet most don't use email very well...

By Wynand Smit 13 Feb 2018

Lee Applbaum, global chief marketing officer, Patrón Spirits International.
#MeettheMarketer: Marketers are relying too heavily on data

The global chief marketing officer for Patrón Spirits International, Lee Applbaum, talks about how to deliver creative and beautiful marketing...

By Louise Marsland 8 Feb 2018

The modern marketer's imperative: Adopting a growth-hacking mindset
The modern marketer's imperative: Adopting a growth-hacking mindset

Time to dismantle the traditional advertising complex and implement initiatives that drive exponential growth...

By Gil Sperling 7 Feb 2018

Brand consistency: Taking marketing to a higher level
Brand consistency: Taking marketing to a higher level

In the highly competitive business landscape where social media and customer experience are adding complexity to a global landscape, marketing needs to evolve...

By Paula Sartini 6 Feb 2018

Four fast ways to maximise in-store promotions
Four fast ways to maximise in-store promotions

When economies are under pressure, brand owners must work hard to preserve their coveted customer loyalty and sales...

By Sandra Steenkamp 5 Feb 2018

Godfrey Sserwamukoko, MD, iWayAfrica Uganda.
#AfricaAchiever: Godfrey Sserwamukoko, iWayAfrica

iWayAfrica Uganda, appointed Godfrey Sserwamukoko as managing director and board member last year, amid significant growth in the local market and an increased uptake of communication services in Uganda...

By Louise Marsland 24 Jan 2018

What travel marketers need to know about Facebook's News Feed change
What travel marketers need to know about Facebook's News Feed change

In your dual role as travel marketer and Facebook consumer, the news that Facebook is going to 'clean-up' your News Feed will likely be met with a mix of joy and despair...

By Natalia Rosa 16 Jan 2018

Janine Lloyd, CEO of PR Expert.
#BizTrends2018: The low-down on 2018 PR and marketing trends

This year is going to continue to be a tough journey for all businesses as they grapple for market share and growth during a difficult economy...

By Janine Lloyd 15 Jan 2018

Nicola Cooper, senior trend analyst and cultural strategist at Nicola Cooper & Associates (NC&A).
#BizTrends2018: Connecting with ever-connected, ever-younger African consumers

With the largest 'youth bulge' in the world, the future of Africa is young, dynamic, determined. No one can afford to ignore the youth in Africa and the local and global business community needs to prepare for the ever-connected, younger generations...

By Nicola Cooper 10 Jan 2018

Mathew Weiss, The Brand Union Africa managing director.
#BizTrends2018: Branding is the key to unlocking company innovation

The economy in which we're operating post-2007 needs to be rethought as an evolution of a zero-sum game. Innovation is what breaks the zero-sum model for companies...

By Mathew Weiss 8 Jan 2018

Gil Sperling, CTO of Popimedia.
#BizTrends2018: You guessed it, it's the year of video

Cisco released a report late 2017 which, if its predictions are to be believed, adds fuel to marketers angling for increased budget for video creation...

By Gil Sperling 8 Jan 2018

Amanda Dlamini, strategic planning manager at Y&R.
#BizTrends2018: Treading softly - creativity in sensitive times

The world of advertising and creativity has come under great scrutiny in recent years. The rise of consumer activism has caused ordinary people throughout the world to question the integrity of brands as well as corporations at large...

By Amanda Dlamini 8 Jan 2018

Matt Preschern, EVP and chief marketing officer of HCL Technologies.
#BizTrends2018: Marketing in the era of 'always on' communication

When the yachts contesting the Volvo Ocean Race (VOR) left Cape Town bound for Melbourne, Australia, Matt Preschern, EVP and CMO of HCL Technologies, the tech partner of the VOR in Cape Town, shared his five most important trends in marketing today...

By Matt Preschern 8 Jan 2018

Chrisna Basson, head of strategy at Weathermen & Co, Namibia.
#BizTrends2018: A positive perspective on moving towards 4.0

What a year it's been! But enough people have written about that, so I'd rather look at a few of the consequences we'll feel in 2018. Which, to my surprise, are mostly positive. I've highlighted four of the best...

By Chrisna Basson 8 Jan 2018

#BizTrends2018: Top mobile trends for the 2018 consumer
#BizTrends2018: Top mobile trends for the 2018 consumer

Before we can start talking about any trends, marketers need to be aware of the fact that mobile starts with an understanding of how fiercely personal this device is, it has become more of an appendage than a device...

By Lynette Hundermark 8 Jan 2018

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