Branding press office news

Your industry
David Blyth
Business growth across Africa depends on more relevant business action and communication

Relevance is a minimum requirement When looking to grow in African markets, many business owners have a vague understanding of how truly diverse and complex the continent really is. While they can appreciate this complexity on a theoretical level, many fail to uncover deep insights into these markets and therefore find practical and successful implementation of market propositions difficult. As a result, many brands miss the mark - and fail to resonate or carry any relevance with African consumers.

By David Blyth, Issued by Yellowwood Future Architects 28 Aug 2015 08:08