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Is your brand socially awkward? - Gullan&Gullan
Is your brand socially awkward?

At the social media party, is your brand engaging in sparkling conversation or just muttering random facts to itself in the corner? Figure out where your brand fits in to the mix and how to climb the social ladder.

Issued by Gullan&Gullan 29 Jul 2014 13:37

Building a brand in Nigeria: a South African marketer's guide - Yellowwood Future Architects
Building a brand in Nigeria: a South African marketer's guide

For many ambitious South African businesses looking to expand their footprint across Africa, Nigeria is an obvious choice. With a population of 175 million, it is Africa's largest market and has more consumers than anywhere else. The Nigerian economy is growing at an average 6.8% per annum, dwarfing South Africa's modest GDP growth rate. And the country has a rising consumer class that is ambitious and aspirational, with smaller families, higher incomes, better education than previous generations and increasing connectivity to digital and mobile channels. Nigerians are highly receptive to western brands and very brand conscious. It sounds like a marketer's dream.

Issued by Yellowwood Future Architects 18 Jul 2014 10:28

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