Branding in the new world: Understanding moments that matter
Branding in the new world: Understanding moments that matter

The marketing world of yesteryear was defined by one-way communication to drive brand-building and to get the message across. However, these traditional principles no longer apply and brands who refuse to adapt to today's digitally engaged environment risk being left behind...

By Alida Jansen & Chris Davies, Issued by Kantar TNS 6 Sep 2016

How we're Touching Lives in Rwanda
How we're Touching Lives in Rwanda

Today, more than ever, demonstrating corporate social responsibility or CSR is no longer an option; it is an understood best practice for companies that hope to earn favour with consumers...

By Spero Patricios, Issued by Launch Factory 2 Sep 2016

Ornico launches Open Africa with GIBS
Ornico launches Open Africa with GIBS

Brand Intelligence company Ornico has announced that it will be publishing a business and brand guide for industry leaders, in partnership with the Gordon Institute of Business Science (GIBS), at the University of Pretoria...

Issued by Ornico 1 Sep 2016