Marketing & Media press office news

AfricaYour industry
David Blyth
Business growth across Africa depends on more relevant business action and communication

Relevance is a minimum requirement When looking to grow in African markets, many business owners have a vague understanding of how truly diverse and complex the continent really is. While they can appreciate this complexity on a theoretical level, many fail to uncover deep insights into these markets and therefore find practical and successful implementation of market propositions difficult. As a result, many brands miss the mark - and fail to resonate or carry any relevance with African consumers.

By David Blyth, Issued by Yellowwood Future Architects 28 Aug 2015 08:08

Record number of officials attending Innovation Africa 2015
Record number of officials attending Innovation Africa 2015

Education and ICT Ministers from a record-breaking 30 countries in Africa will be in attendance at this year's Innovation Africa Summit.

Issued by African Brains 21 Aug 2015 10:32

Gaby's Earth Foods nuts about health! - TLC Marketing Worldwide
Gaby's Earth Foods nuts about health!

At just 23, Adriano Salgado has taken over as Director of this family-run business, Gaby's Earth Foods. From humble beginnings 20 years ago to a thriving brand distributed nationally and in some African countries, the brand has grown to be a true South African success story.

Issued by TLC Marketing Worldwide 30 Jul 2015 13:48

Learn how to positively influence your digital brand reputation - Meltwater
Learn how to positively influence your digital brand reputation

The digital universe is expanding and evolving. Are you? Digital methods open new windows to engage with customers, employees, stakeholders and partners across the web, social and mobile much more efficiently...

By Dries Badenhorst, Issued by Meltwater 28 Jul 2015 14:00

New trade networking opportunities at Decorex Joburg 2015 - Thebe Reed Exhibitions
New trade networking opportunities at Decorex Joburg 2015

Extensive new opportunities for both exhibitors and trade visitors to Decorex Joburg to widen their business network have been announced by the organisers of Africa's largest d├ęcor, design and lifestyle exhibition.

Issued by Thebe Reed Exhibitions 27 Jul 2015 11:03

David Blyth
Five ways to approach marketing in Africa differently

With sluggish economic growth and low morale leading to reduced spending among consumers in many markets across the world, businesses are looking for opportunities for expansion in high growth African markets. Yet countless examples have shown that few marketers have a deep understanding of African markets, and are truly able to harness opportunities for brand reach and relevance.

By David Blyth, Issued by Yellowwood Future Architects 27 Jul 2015 10:16