Windhoek Draught's new campaign is based on customer profiles and honours the Bro Code.
Issued by The Jupiter Drawing Room Cape Town 9 Dec 2014 09:50
As the growth in mobile communications brings about a revolution in market research, it is the vast continent of Africa that is leading the way. Though some may be reticent to adopt mobile solutions, the advantages are too big for African researchers to ignore.
Consumers in sub-Saharan Africa say that advertising, promotion and corporate social responsibility activities have significant influence over their purchase decisions, according to new data released by Nielsen.
Issued by Nielsen 4 Dec 2014 12:07
Alliance Media and Vodacom have partnered on a new countrywide campaign focused on encouraging people to save money through their phones. Vodacom has started the M-Pawa campaign and the large-format billboards can be seen all over Tanzania.
Issued by Alliance Media 1 Dec 2014 21:16
Continental Outdoor has continued its roll-out of Roadside Digital billboards across sub-Saharan Africa into Malawi. The erection of these world-class advertising structures into Blantyre and Lilongwe has injected a renewed interest in the Malawi consumer market from marketers.
Issued by Continental Outdoor 26 Nov 2014 10:55
Founded in the UK and headquartered in Cape Town, the 'Gateway to Africa', the next step for Bluegrass Digital was always into central Africa. They identified Nigeria, now recognised as the largest economy in Africa with a population of 173.6 million and a GDP of 521.8 billion USD, as a firm platform from which to launch their expansion into Africa.
Issued by Bluegrass Digital 20 Nov 2014 12:34
As building, showcasing and promoting vibrant African business communities is at the core of what Bizcommunity does, from 1 September 2014, under the title #myofficeinafrica, we asked Africa's Instagram community to participate in a competition to give us peek into offices in Africa.
Issued by Bizcommunity.com 10 Nov 2014 10:24