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Mortimer Harvey Africa Middle East wins Sofitel digital account in Egypt - Mortimer Harvey
Mortimer Harvey Africa Middle East wins Sofitel digital account in Egypt

Mortimer Harvey Africa Middle East has been appointed as digital agency in Egypt for the Sofitel Winter Palace in Luxor and the Sofitel Legend Old Cataract in Aswan.

Issued by Mortimer Harvey 24 Jun 2015 11:11

Millward Brown South Africa announces the Top 20 Best Liked Ads of 2014 - Millward Brown
Millward Brown South Africa announces the Top 20 Best Liked Ads of 2014

Advertising legend Howard Gossage once said "Nobody reads ads. People read what interests them. Sometimes it's an ad." The same is true for TV commercials; viewers know the drill and they know how to avoid ads or tune them out. After all, anyone who watches TV will likely see the same ad over and over and over. That might be tedious if the ad is annoying, but not if it is fun or interesting.

Issued by Millward Brown 18 Jun 2015 09:55

Business and Arts South Africa strengthens international engagement with upcoming trips to Mozambique and Zambia - Business and Arts South Africa
Business and Arts South Africa strengthens international engagement with upcoming trips to Mozambique and Zambia

Business and Arts South Africa is strengthening its international engagement with upcoming trips to Mozambique and Zambia that are part of BASA's ongoing commitment to support the development of extensive creative industries.

Issued by Business and Arts South Africa 11 Jun 2015 11:53

You can't get any closer to Cannes! - Bizcommunity.com
You can't get any closer to Cannes!

You can't find a more A-list advertising crowd gathered in a more desirable location than at the annual Cannes Lions International Festival of Creativity. Neither can you find a wider variety of cutting-edge events, speakers or topics on offer...

Issued by Bizcommunity.com 1 Jun 2015 06:00

Business and Arts SA Africa Breakfast talks collaboration, co-creativity and cooperation - Business and Arts South Africa
Business and Arts SA Africa Breakfast talks collaboration, co-creativity and cooperation

A trio of heavyweight speakers made a powerful call for unity across the continent and closer collaboration between African business and the arts at the third BASA Africa Business Breakfast, supported by Standard Bank in partnership with the department of Arts and Culture as part of the Mzanzi Golden Economy.

Issued by Business and Arts South Africa 29 May 2015 09:19

The ultimate compact Vending Trolley solution - Right Stuff
The ultimate compact Vending Trolley solution

Brand promotion and awareness comes in a dynamite package, in the form of super-compact, lightweight and branded Vending Trolleys. The Vending Trolley is perfect for beaches and concert venues, where customers are plentiful. They fulfill the need for instant sales when shops are either too far away or inaccessible due to large crowds.

Issued by Right Stuff 27 May 2015 10:12

Apple overtakes Google in the 10th Annual BrandZ Top 100 Most Valuable Global Brands ranking - Millward Brown
Apple overtakes Google in the 10th Annual BrandZ Top 100 Most Valuable Global Brands ranking

World's top 100 brands are now worth $3.3 trillion to businesses

Issued by Millward Brown 27 May 2015 09:35

Candice Goodman
It is all in the tactics, effective mobile marketing in Africa

The success of mobile marketing in emerging markets is reliant on a deep understanding of the African consumer; successful engagement is reliant on relevant tactics. The real challenge facing marketers is how to best connect with consumers, to deliver measurable, engaging campaigns. Innovation is key to delivering this, but what does this innovation look like? For innovation to succeed in Africa, it needs to consider that prospective participants are cost conscious, campaigns need to be engaging and relevant.

By Candice Goodman, Issued by Mobile Marketing Association 26 May 2015 11:13

Happy Africa Day, Africa
Happy Africa Day, Africa

As we celebrate Africa Day, it's also important that we take pride in that our continent is on the move. Peace largely prevails in Africa. Extreme poverty is declining. Income is rising and there are inroads against deadly diseases.

By Thato Nhlapo, Issued by Africa Media Warehouse 25 May 2015 11:12

We are because of PR - Bizcommunity.com
We are because of PR

A paraphrase of the definition of Ubuntu - we are because you are - goes some way to explain that apart from our pride in being Africa's premier B2B news distribution channel, Bizcommunity is also proud to be home to a great many of the continent's foremost PR, marketing and digital communications professionals.

Issued by Bizcommunity.com 21 May 2015 12:06

Leading tech agency joins VAS Africa and AfricaCom as media partner in Africa - Duo Marketing
Leading tech agency joins VAS Africa and AfricaCom as media partner in Africa

DUO Marketing and Communications, a specialist B2B tech PR and digital marketing agency, is proud to be a media partner for this year's VAS Africa and AfricaCom conferences.

Issued by Duo Marketing 19 May 2015 09:43