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Johan Walters
Augment your marketing mix

We all know that traditional marketing has evolved significantly. Having worked in the digital marketing industry for over a decade, I've seen new media continue to develop considerably and introduce Augmented Reality (AR) marketing. It's important to know how AR marketing fits into the marketing mix, and how it can benefit your brand - With new media comes the need to learn new techniques and it's time to get on board.

By Johan Walters, Issued by Digital Narrative 3 Sep 2014 10:11

The Loeries Creativity Q&A: Insights from the creator of "Dumb ways to die" Patrick Baron, ECD of McCann Australia
The Loeries Creativity Q&A: Insights from the creator of "Dumb ways to die" Patrick Baron, ECD of McCann Australia

In this week's exclusive Loeries Creativity Q&A series for Bizcommunity.com, Jessica Taylor chats to Patrick Baron, Executive Creative Director of McCann Australia.

Issued by The Loeries 26 Aug 2014 15:43

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