Mo-Tseleng

Experiential Marketing - the contagious idea

[Issued by Mo-Tseleng] Companies are defined by what they are selling. Products come off shelves, cars get driven off lots, SMSs get sent and social media is accessed from the edgy new phones people upgrade to... What is it about the brand you picked off the shelf, signed vehicle finance for or the network you subscribe to that defined your choice? The experience. Your experience. How you felt planning your purchase and how you feel about that decision after you'd done it because of what you had taken home. 22 May 2013 09:34

Alliance Media

Alliance Media awarded Superbrand status

[Issued by Alliance Media] Alliance Media has recently been awarded Superbrand Status by Superbrands, the world's largest independent arbiter of branding. The award has been made for the period 2012 - 2014. 15 May 2013 12:24