Rico Wessels and Christopher de Bod are not average entrepreneurs. For one thing, they didn't dream of starting their own business. When they finally did launch their company, Phat Brand Activation, in 2008, they went from an idle discussion about starting something of their own instead of building other people's businesses, to resigning, to start-up in two weeks. They also broke all the rules doing it. How did they do it? Phat did it by freeing themselves from the conformities of the industry.
Issued by Integrated Marketing Communication Conference 29 Apr 2015 11:13