McEwan Advertising

After 23 years of evolution, you would be right in saying we're highly evolved creatures of the trade. Knowing that we can't be everything to everybody we've focused our energies on doing what we're good at - and with at least 10 Ritalin fueled ADHD candidates contributing to the creative mix, that energy is nothing short of formidable! From eye-catching point of sale and vibrant packaging design to thought-provoking ambient and outdoor media campaigns, we always go the extra mile to put together unique design, branding and communication strategies tailored to suit our clients' individual needs.

As the advertising industry has been moulded and shaped by the proliferation of the internet and ensuing digitisation of the world at large, so we at McEwan have adapted our skill set to best serve our clients' needs in this increasingly online world. We saw a gap in the market and through creative online business solutions, we've filled it. Through our innovative online corporate identity management system, CreateOnline, clients are able to remotely manage their corporate stationery requirements via an online portal and system unique to their requirements.

While the benefits of online corporate identity management cannot be denied, the cut-throat nature of today's business industry often requires a more specialised approach. This tailoring is evident in the national cost benchmarking system we developed for a number of leading fast food chains. This unique business tool allows restaurants to benchmark their expenses, from municipal bills to staff wages, against a national average garnered across all restaurants in the chain. A vital tool in the success of any business.

With the focus of marketing and advertising shifting to a personalised, localised level we have been able to offer our clients yet another unparalleled tool; the online brand management system. Working in conjunction with leading restaurant chains in Southern Africa and the UK we have created an online system whereby over 700 restaurants, both here and abroad, are able to order point of sale for localised and store specific promotions. This allows franchisors more precise control of their brand identity while allowing franchisees the unique benefit of running localised, store specific promotions that do not degrade the brand image.

By developing unique solutions-driven tools to promote better business practices we offer personalised, tailor-made systems to suit our clients' individual needs.

Incorporating our unique online business tools and fine-tuned design, branding and communication expertise with the energy, passion and drive that typify all at McEwan we are well prepared to tackle any challenge; from dynamic website designs and brand-centric social media campaigns to imaginative animations, 3D interior walk-throughs and engaging, inspiring internal campaigns and events. No matter the endeavour we always tackle it head-on, utilise every available resource and strive to achieve in every undertaking so as to ensure delivery of well thought out and comprehensive through the line solutions as unique as our clients.