Mason

Core Agency Discipline
A Specialist Entertainment & Communications Company

Who is the Mason Company?

The MASON Company is a Boutique Entertainment and Communications Agency focused on employing multiple creative platforms that astutely assimilate our clients' brand identity and promise, to deliver an all-encompassing interpretation of THEIR vision.

Bringing your visions to life - through the Arts!

What WE do

The Mason Company is a fully integrated solutions provider with over 16 years experience in the entertainment and communications industries. We offer a multitude of specialised solutions through the conception of high profile communication strategies, events, conferences and festivals for some of South Africa's and Africa's top blue chip companies.

We turn the impossible into the tangible.

By producing unique communications platforms we catapult brands directly into their target audience in a manner that is entertaining, informative and captivating, thus enhancing a company's brand personality, stature and ethos.

Our unique approach considers the pivotal role that strategy plays in today's event production campaigns. We believe that strategy informs the creative process behind any production, resulting in work that is tactical and creatively sound.

Our brand positioning is intricately woven into the subtleties of Africa's diverse cultural landscape, combining fashion, music, dance, design, technical production and visual media and personalities, in a spectacular sensory experience that engages a connection into the very psyche of the audience; driving pop culture.

We are a strategic IDEAS focussed agency...

Our Focus

Led by a team of dynamic, creative and innovative professionals with solid expertise in business strategy formulation, marketing, corporate communications and entertainment - we focus on assisting companies create differentiated and tactically relevant message platforms that bring about clients' desired results.

Our Unique Selling Points

Creative Excellence
Execution Excellence
Our People

Our Values

Passion and Pride is what we DO
Integrity in our Actions
Respect for our Clients
Reliability like the trusted foundation of a house built on solid rock
Bringing the excellence of a young vibrant team to the delivery of brilliance
Innovation by creatively integrating the new and original with the classic and the timeless

Our Vision

To be a leading IDEAS driven entertainment and communications agency.

Our Mission

• On the Corporate front: To develop and create extraordinary magic moments and lifestyle experiences that engage, inspire and remain fresh in the minds of our clients' target audiences.
• On the Live front: To own and produce unambiguous captivating and creative value on strong platforms allowing a buy-in from sponsors, media partners and targeted public groups.

Mason Brand Promise - In Closing

Simply stated, we focus on originating and delivering sensational events and moments that are breathtakingly imaginative and visually spectacular. We aim to ignite the passions and pride of audiences while building and enhancing your clients' brand relationships with the people who are most important to client - staff, customers and other stakeholders. YOU. Quality!

Top Clients

• SABC (1, 2, 3 and SABC Corporate)
• METRO FM
• Telkom South Africa
• Absa
• Vodacom
• Coca-Cola Company SA
• BCX Communications
• SA Tourism
• Joburg Tourism Company
• City of Joburg
• The Inanda Club

Our Portfolio

• Media & Communications
• Corporate Events
• Conferences
• Business Meetings
• Brand Activations
• Product Launches
• Hospitality Events
• Star Studded Shows

Through our unique business approach, we have worked with global companies and South Africa's top brands and successfully produced all elements of corporate events, business conferences and meetings, product launches and musically inclined star studded events.

Company Ownership

51% BEE Level 4 status in terms of the Broad Based Black Economic Empowerment codes of Good Practice.

Core Team

Yvette Mason - CEO
Nerva Ndlovu - Director, Business Strategist
Mabusha Masekela - Director, Production Director
Peter Harper - Creative Resource
Ashleigh Hamilton - Writer / Producer
Raphael Benza - Marketing Executive
Vista Kalipa - Communications Executive
Christian De Mare - Content Producer
Ivan Stevens - Project Leader
Karen Earl - Logistics Leader
Evan Schiff - Project Leader
Jay Phungo - Production Manager
Noni Nangu - Talent Executive
Ntombi Mokoena - Accounts Executive
Elisa Morweng - Office Executive

OUR HISTORY

Our history reads:
We spearhead stage productions, live television productions, brand activation campaigns, hospitality and lifestyle experiences, continually exceeding expectations and creating long-lasting impressions and memories.
Our client's brand is paramount.

These activations include...

• Catering for and accommodating audiences ranging from 50 to 50 000 people
• Involve the highest level of visitor and guest attendance protocol to State Presidents
• Multi-partnerships with embassies, television, radio, print and alternative media networks, client stakeholders, international and local media
• Multi-disciplinary applications such as advertising, online, PR, media, b-t-l, word-of-mouth, promotions and CRM
• Mason Company is a specialist entertainment company

The secret of our success - consultation:
Clear responsibilities and objectives for each player
With one overall desired outcome in the foreground
...Success!

THE WORLD'S OUR STAGE!
CONTACT DETAILS

Contact Details

CEO: Yvette Mason
Postal Address: P O Box 413714, Craighall 2024
Physical Address: 202 Parktown Quarter, cnr 3rd & 7th Str, Parktown North, Johannesburg
Contact Numbers: Telephone 011- 327 1572 / Facsimile 011- 327 1685
E-mail: yvettem@masonco.co.za / Web: www.masonco.co.za