Mall Active

Mall Active is one of the leading mall activation company specialising in running activations in any shopping mall nationwide.

Mall Active is a subsidiary of media giant, Primedia Unlimited. We specialise in the development of innovative, results-driven brand activations - giving advertisers the opportunity to positively influence their consumers right at the point-of-purchase.

Through understanding the brand, target market and the objectives of the brief, we are able to formulate unique concepts and develop activations that deliver on clients' expectations. As we have a national presence in all the major centres, we are able to offer activations in any shopping mall nationwide.

Through our relationship with Primall Media and Primedia Lifestyle, we are in the position to offer our clients unique added-value offerings. Our relationship with Primedia Lifestyle allows us preferential access to the most popular and busiest centre courts in the malls. Primall Media puts us in a position to offer our clients exposure on different media elements in the malls, including access to touch screens that are situated in 18 of the top retail malls nationwide.