A Trade and Shopper Marketing resource business which, through the sharing of consumer and shopper insights, aligned marketing strategy and in-trade initiatives, we hope to satisfy the needs of customers across the various trade channels, enhance the shopping experience, improve business results and drive brand equity/advocacy for retailers, trade partners and manufacturers.
Passionate about building brands, our offer includes:
- Consumer/shopper insights and trade marketing strategy development - My retail brand, shopper communication strategy, creative and design. - Marketing and trade process mapping, roles, structure and people development. - Route to market strategy. - Integrated marketing planning and retailer/supplier collaborative frameworks. - Trade activation, sales force automation tools, point of sale, signage. - Aggregated intrade media planning and buying. - Business value engineering, downstream supplier review. - Sales & trade marketing training programs. - Online business networking, social media, briefing and project development platforms.
Specialties
Trade and Shopper Marketing, Retail Brand Strategies, Route to Market, In Trade Solutions and Implementation