Bamboo Consulting

BAMBOO CONSULTING 

DRAWING INSPIRATION FROM ONE OF NATURE'S MORE STRATEGIC PLAYERS

The bamboo plants versatility, adaptability and flexibility have enabled it to survive and thrive in the harshest conditions. Its capacity for accelerated growth and longevity are the inspiration behind our approach to business.

 

How can BAMBOO benefit my brand/business?

BAMBOO CONSULTING develops customized marketing and communication strategies that allow clients to respond to consumers needs and differentiate their brand using an intuitive, smart and integrated approach.

 

Whether you are looking for a complete strategic marketing plan that will carry your business forward, a brand repositioning or a boost in competitive edginess, BAMBOO CONSULTING in partnership with its clients formulates a strategic vision driven by key objectives and measurable results.

 

BAMBOO CONSULTING specializes in:

• In depth market and segment analysis
  • Identification of market gaps and opportunities for growth
  • Trend tracking
  • Formulation of strategic insights and practical implications derived from market research
  • Extension of a brand into new business opportunities
  • Analysis of brand performance (by period, by channel, by segment) in relation to brand promotions/activity.
  • Competitor analysis –extraction of best practices
  • Target market analysis and methods of reaching consumers effectively
  • Positioning strategy
  • Pricing strategy
  • Distribution strategy (including trade presenters and retailer presentations)
  • Isolating objectives and creating mechanisms to achieve them
  • Communication plans
  • Promotional strategy; development of promotional initiatives to profitably increase consumption within budgeted parameters.
  • New launch / market penetration strategy
  • Localization of international strategy
  • Conceptualising of events and brand experiences

 

BAMBOO CONSULTING Partners

A clear strategy sets the foundation for effective marketing activities however what value is a map without a vehicle to take you to your destination? Quality implementation tactics and cost effective solutions are essential to achieving objectives. To efficiently pursue your goals, BAMBOO Consulting works with a network of specialists that we coordinate and lead depending on your needs. These include specialists in the following fields: PR, Research, Advertising, Promotions, Merchandising and POP stands, BTL Specialists, Mobile, WOM, Exhibition specialists, Events and more.

 

Dana Cohen is the face behind BAMBOO Consulting: “My passion is tackling any business challenge in an efficient and personalized way and combining thorough analysis with creativity to provide a tailor made solution.” Her expertise include business development, formulating marketing and communication strategies; translating them into inspiring brand concepts and elegantly weaving a series of words together to best represent your product/company.

 

BAMBOO Clients include: L’Oreal, Garnier, Maybelline, Redken, SoftsheenCarson, MojaNation, Kagiso Communications, Pod Communications, Dr Reddy’s pharmaceuticals, Lunar Pharmaceuticals, Medipod, South African Tourism council

 

Confidentiality guaranteed. Case studies and References available on request