| Sites: Africa, Marketing, Medical, Retail |
Marketing community of South Africa |
TTPC is revolutionising the youth advertising and marketing arena through its unique patented information delivery system. This product opens up the 8 hours at school currently lost to traditional media. The Theme Case is plastic pencil case with a unique see-through lid. The case is used in conjunction with Theme Cards that clip into the lid, immediately transforming both the outer and inner appearance of the case. The Theme Cards carry graphics of fashion brands, surf gear, celebrities and other cool stuff. Having realised that kids spend more time in front of their pencil cases then they do in front of television TTPC started positioning Theme Cards as mini-billboards. Theme Cards simply can not be beat for visibility and hit rate in the classroom - the most peer pressured environment a child is exoposed to. Theme Cards combine desirable content with advertising material creating a cool interactive new medium unlike any other. It's an advertisers dream, billboards that are used and carried around with the consumer for up to 8 hours per day, 5 days per week. The Theme Case was launched through retailers late December 2004. TTPC has already concluded deals with NuMetro, Saltwater Girl, Bad Boy and Bad Girl, Police Sunglasses and EAGames who are all using or contributing to thousands of cards hitting the streets by June 2005 ![]()
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