Lange Strategic Communications is one of the most influential communications consultancies in South Africa. It provides full-service communications for corporate, financial and consumer brands as well as investor relations, crisis communications, media liaison and a broad range of marketing services. It constructs and implements effective strategies to meet clients' needs and get their messages to targeted audiences.
Its understanding of and experience in communicating via various channels including media), ensures messages are carefully tailored and understood. This heightens public awareness, builds brand equity and enhances client reputations and credibility. Lange is also instrumental in designing and implementing special interest communications, internal newsletters and business to business communiqués.
It has a blue chip client base covering a broad spectrum of market sectors and represents some of the most established, prestigious and admired local and global brands. It offers clients a high level of professionalism and accountability which is both cost effective and excellent, evident from the fact that most clients have retained it for more than five years.
It is a fully empowered company with black shareholding far larger than the percentage proposed for its sector in the BEE charter. All staff share in all the profits of the company, which is wholly owned by management and staff through direct shareholding as well as through the Lange Staff Empowerment Trust for staff.
Lange's principal asset is its highly skilled team of communication professionals that merge eclectic backgrounds (and qualifications in Business, Finance, Law, Languages, Arts and Marketing) into a coherent and highly talented team offering. Its skill set is rare not only for a company of its size, but also for the communications industry. Its experience and expertise provides an extensive knowledge of business, branding and media.
Lange Strategic Communications won two PRISM/Financial Mail awards for Excellence in Public Relations for Crisis Communications and for Business to Business communications. It was voted top medium sized public relations company in South Africa by the independent Adworld survey in 2002. In 2005, Lange was voted 'Best PR Consultancy' in an independent survey of 6600 government and business leaders.
Lange Strategic Communications' community involvement and support for the needy spans various initiatives. It provides financial support and also donates time and expertise, depending on the needs.
Services:
Strategic Communications and information distribution issues, brand equity, reputation management, business to business communiqués, crises communication, media and public relations.