Research just released in the United States indicates that if you want potential cunstomers and clients to respond to your email marketing campaigns, keeping it short and sweet is the route to go. 5 Sep 2008

In the United States, high fuel prices have affected the buying trends of parents of school-going children. The trend could well repeat itself here in SA, come 2009. 5 Sep 2008

BMI Foodpack, the country's leading market research house for the food, beverage and packaging industry, and Adcheck Research, previously a division of Adcheck (Pty) Ltd, the retail and manufacturing industries'leading market intelligence organisation, have announced a merger of the two companies. 4 Sep 2008

The digital video recorder (DVR) has become a must-have appliance, according to a survey released by NDS, a digital pay TV technology solution provider. More than 70% of consumers who currently own a DVR told surveyors that they could not live without it. 4 Sep 2008

USA: More than a third of mainstream consumers over the age of 30 experience deep frustration associated with their cell phone's interface according to a study revealed yesterday by Bowen Research, a firm that researches and evaluates consumer attitudes and behavior about high tech products, software and electronics. 29 Aug 2008

Worldwide sales of mobile phones reached close to 305 million units in the second quarter of 2008, a 11.8% increase over the second quarter of 2007, according to Gartner, Inc. Sales of mobile phones in the mature markets of Western Europe and North America slightly recovered after a difficult start. Western Europe reached close to 42 million units while North America surpassed 44 million units in the second quarter of 2008. 27 Aug 2008

The spending power of middle and upper-class consumers has plunged while lower-class consumers have more spending power, research by Cadiz shows. 22 Aug 2008