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Stuart Magooze
DigiChat with Andrea: Mobile Advertising & Marketing
The growth of the mobile market makes it vital to have a responsive website. Responsive websites adapt to screen size. For example on a laptop screen the website is slightly different to when someone is viewing the website via a smart phone.
Responsive website make it much easy for navigation, user experience and improves conversion rates.
Have a look at our responsive websiteand adjust your browser size to see how the site responded to screen size.
Posted on 23 Jul 2014 11:14
David Barnard
Avoid these five common digital media mistakes
Great article, very insightful and spot on!
Posted on 23 Jul 2014 11:07
Amanda Mbedla
Dove's latest advertising campaign calls on SA women to participate
I would like to participate on this Dove campaign
Posted on 23 Jul 2014 10:04
Stuart Magooze
Time to lay these digital publishing myths to rest
Superb Article. On a similar note. I am so tired of agencies telling you " we gave you 10000 visits to your site." Yet they are unable to tell you how many of those 10 000 visits turn into potential customers. I would rather have 100 quality visits, that generate 50 good sales leads than 10 000 visits that give 10 leads. Its just vanity business.
Through simple tools such as Google Analytics you can track all of these thing. Conversion optimization is something that is becoming more and more important. For those of you that are not sure what Conversion optimization is all about, have a look at this brief explanation : Conversion optimization
Posted on 23 Jul 2014 09:22
lungile mkhwanazi
Police Act placed under review
is the reviewing of the police act going to change how polices conduct their jobs?
Posted on 23 Jul 2014 09:01
Mark Sindone
Will SA's tourism brand succeed like Sydney or flop like Beijing?
I know it is solely for business purposes but sometimes it is sad to see a country spend a hefty amount of money to invest in a majestic event such as the Olympics, World Cup and so on, when its own citizens are suffering financially. Even though the intention is to boost tourism and economy, but why bother when your own people are still struck with sorrow and grief on the streets. Sydney has always been a relatively successful city, thus that was not much issues for them to host the Olympics back then. But for the others?
Posted on 23 Jul 2014 06:53
Time to lay these digital publishing myths to rest
Digital advertising by its very nature is a real problem for me. The fact that ads are sold by page impression or click-through leads to all sorts of issues. News web sites are designed to generate as many page (and ad) views as possible. This is their currency. This makes for crappy reader experience. The ads are transient and disappear far too quickly. The news pages are also transient. See something today that you like, unless you have the url, its hard to share your experience with someone else. (Did you see that article on Bizcommunity yesterday? Chances are you won't find it again.)
I propose that
1. News site are published in EDITIONS similar to a printed copy (not pdf). You should be able to read a complete edition (current or historical) at any time.
2. Ads should be permanently linked (not dished out by some algorithmic server) to articles and sections which can then be referenced again later.
3. There should be a lot less linking. Digital news readers are very happy to keep on scrolling (ala Facebook).
I know this sounds retro but between editions, permanent ad and a happy reading experience, you will attract readers and advertiser.
Posted on 22 Jul 2014 17:15
Israel Nhemachena
AMI launches free online courses in Africa
This is a grand and noble initiative. Education is the best transformative tool can only leave our continent richer. Its not all lost for Africa after all.
Posted on 22 Jul 2014 16:48
Richard Laing
NAPM calls for elimination of VAT on life saving medicines
A tax on medicines is a regressive tax on the sick. If you are fit, well and working you do not pay this tax. Only if you are ill, needing treatment less likely to be able to earn will you be required to pay this tax.
This is a sickness tax with an exemption for the healthy!.
Richard Laing
Boston University and
Extraordinary Professor
University of Western Cape
Posted on 22 Jul 2014 14:55
Adie Ceruti
Time to lay these digital publishing myths to rest
This is exactly how we are playing in this space with Africa Geographic's Digital platforms and l fully agree with what is being said. Advertising agencies need to wake up and realise that there is a lot more to digital than meets the eye. Fantastic article!
Posted on 22 Jul 2014 14:37
Paul Talliard
Seven tips on how to maximise Mandela Day
Hands of Honour had a great day,dedicated to a great man.
Read more about our great day here
Posted on 22 Jul 2014 13:50
Carolann Lipschitz
Use Avios to book your accommodation
Good Day, How do I get listed on your your Avios site for my Guest House. Kindest regards Carolann
Posted on 22 Jul 2014 13:09
Desiray Viney
Minister pledges to create six million work opportunities
This is wonderful to hear, but where do I go to participate in this civic- and social- upliftment project?
I have yet to hear from the many, many organisations I've approached to offer my skills. knowledge and experience in the field of skills development and training, as well as change management and strategy.
It's all very well government's issuing statements like this but it's the ACTION that counts.
Posted on 22 Jul 2014 12:46
Zakes Moeletsi
Operation Phakisa to move SA forward
I highly support our Government on this and I hope they include small business like mine in this massive projects as we small business employ people faster than the traditional big companies. It will also pave a way for us to grow and be more competitive and productive. Phambili with PHAKISA
Posted on 22 Jul 2014 12:43
Desiray Viney
How do we teach tomorrow's leaders to define their purpose?
Absolutely! And that is why every leader should consider having someone who is objective, honest and "un-agenda-ed" to talk to about these serious ways of doing business and leading others. That's where we communication consultants come in......
We are trained to assist executive clients in constructive listening, collaborative goal setting, I-CARE leadership and other thought provoking strategies to take on the challenge of leading by example to improve our business, the economy and society.
Posted on 22 Jul 2014 12:40
mike lillyman
The Queen - fit for a king
I had dinner at the Colony earlier this year and will always try to stay over in Oudtshoorn because of that. The ostrich steak was superb.
Posted on 22 Jul 2014 11:37
George Vorster
Dealing with absenteeism
Enjoyed your article.
Most employers have become complacent about absenteeism, and your suggestion to "plan for it" is an indication of this thinking!
The costs of absenteeism are shocking, and can harm a business if not managed effectively.
To highlight this I recently published a presentation on Slideshare "Is absenteeism harming your business? Probably!", which can be viewed at
Posted on 22 Jul 2014 10:48
Vicki Bedeman
Why it's hard to focus and what to do about it
Very relevant Corne!
Posted on 22 Jul 2014 09:35
Martin Doyle
Creating the elusive single customer view
In my opinion, finding CRM duplicates is relatively well understood.

The greater challenge is how to manage them once identified and minimize the human intervention required to identify the best (golden) record and then merge 1:1 data and re-align 1:M data before retiring the duplicates.

To overcome these challenges we have built deduplication and merging technology for CRM's and databases so that businesses can capitalize on higher quality data and minimize costly human intervention.
Posted on 22 Jul 2014 08:56
Alex Harrington-Griffin
Craft beer - for the haves and the Germans
Hi Owen

First off what a pleasure to read a well crafted (no pun) article such as yours, really an enjoyable and flowing piece.

With this predicament of pricing, stemming ultimately from high costs, I would always present the opportunity to 'collaborate'. My favourite marketing author of all time, Andy Davis, describes the benefits in terms of 'a rising tide lifts all ships'.

Whilst the idea of several breweries in Cape Town utilising a single location to create their masterpieces may restrict somewhat the job creation, this solution can be viewed perhaps as an 'Incubation Facility' whilst the go-getters build a following, their credibility and relationships with stockists and suppliers alike, until ready to fly the nest and invest in their own facilities.

Im not aware if SAB or the like have such initiatives in place, I can certainly say though that it would give a lot of these small scale brewers some great forward movement, expertise lending and that key cost reduction they need to keep the snowball rolling.

Just my two cents...

Posted on 22 Jul 2014 08:08
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