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Monyane Ramollo
Websites are shrinking
Great artitle. Those companies who just put an email address and logo on their website and what about the individual who has no idea what are their services. I although they well known but they don't get more clients as will be if some content were on they site, some poeple go to the site for infomation/services they offer. SEO is pointless to then if used it for those who search for information/services offer.
Posted on 21 Apr 2014 12:42
Mxit is not dead
it is to me. you need to relaunch that name. if i ask my friends/relatives to download Mxit theyll laugh in my face as its old news. (dont matter how many new features youve added). time for a name relaunch. make it a national/international marketing campaign
Posted on 20 Apr 2014 19:26
Michiel Mitchell
South Africa launches electric vehicle initiative
So if I where to want to import lithium batteries and motor-controllers and accessories from the USA, how much import duties will I have to pay on it....
Posted on 19 Apr 2014 18:03
Striata unveils new logo, new website
Thank you for sharing your 'Insight' on the value of logo design. As a designer, I like to meet directly my clients so I can find out exactly want they want to accomplish with their logo. I've found it saves time in delivering the end result.
Posted on 19 Apr 2014 01:33
Vladimir Tesler
Why it's crucial to report on event management for successful future events
Managing events is not an easy task as an event has so many aspects from number of guests to decoration to food and many more things. So to make an event organizing easy and less stressful hiring a professional event management company like Cirque Kalandra of Orlando, Florida at http://goo.gl/HePAZQ is recommended as such companies know all the tactics to handle any arduous situation in any event.
Posted on 18 Apr 2014 05:49
Naresh Bojraj
Gareth Cliff to start new show, including WeChat streaming
Hey Gareth, you are the legend man I remember my last days, weeks, months in SA listening to your show while driving and in my office something I really really miss back home . YOU TOOK ON THE MIGHTY ONES . I WISH I HAD THE GUTS LIKE YOU to be contro .......... and say it as it is .
Posted on 18 Apr 2014 01:13
Whiteboard scribe Video
Hi welcome to this forum site,here you can find lots of things ,for your questions i suggest you,you have to ask some any other expert,
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Posted on 17 Apr 2014 21:32
Dave Wakeman, PMP
Common project management failures and ways to avoid them
This is a really good take on how important project management methodology is in a field that doesn't always consider what it is doing one where a methodology applies.

I like to use the example that having the strong methodology in place allows creative people to do better work because they have a backbone in place to guide the mundane, but necessary tasks that are needed to produce their best work.
Posted on 17 Apr 2014 19:08
Ron Mader
Tourism Act signed into law
Is the Tourism Act No. 3 of 2014 available for download?
Posted on 17 Apr 2014 17:17
Aura Grace Berton
Bands gather for South African Indies Music Week
A great initiative, and I wish IMEXSA all the best.

It's long overdue, and I hope there will be a fabulous mix of
sounds and sights!

Aura G
Posted on 17 Apr 2014 16:50
jamie walter
Interactive window shopping not a mature concept yet?
Just wondering if this idea covers all types of stores.http://caldwells.com/exterior-doors/french-doors
Posted on 17 Apr 2014 13:46
jamie walter
Future of urban furniture, bus shelters in Africa
Its like camper van houses in the US and AU,,, why not make that possible, at least this can be very much affordable for people without regular house.

"@ http://caldwells.com/interior-doors/bi-fold-doors"http://caldwells.com/interior-doors/bi-fold-doors
Posted on 17 Apr 2014 13:40
Richard Gee
SABC DA ad ban: The battle continues
I once again pose the question that if the ANC controls the content on SABC then it is no longer a public broadcaster, and therefore we shouldn't have to pay a TV license fee.
Posted on 17 Apr 2014 11:50
Graeme Hayes
The tourism video that's so bad...
lol! Thanks for finding this
Posted on 17 Apr 2014 11:42
Tony Starks
Townships are the new black
@VX9256: There may be township dwellers who ASPIRE to experience the lifestyle of some of the characters in soapies - but they are in no way or means MOTIVATED or INFLUENCED by the soapies. I'm telling you this from what I see and experience - I don't go in there to to do research and leave, or go there when there's a Wine Expo/horse racing extravaganza/big music event in the city. I live there.

Point in example: Hunter's was used in Generations at Mam Ruby's tavern. Did sales of Hunter's spike or increase in the township? If you look at their sales figures, you'll find that they didn't. On the other hand, Smirnoff Ice Double Black & Guarana is popular. Yet it wasn't featured in any soapie and I haven't seen any TV ads for it. What 'influenced' people in townships to buy it?

Marketers need to stop treating kasi consumers as mindless sheep. They are able to make up their own minds about what brands they will consume/buy - simplistic ads and product placement just won't cut it anymore. You need to find out what makes them tick and what role the brand can play in their lives. Don't treat them as if they're less 'sophisticated'.
Posted on 17 Apr 2014 10:59
Townships are the new black
Tony Starks - it is not to say that all townships relate or live their lives as per the soapies - but rather are motivated and INFLUENCED by the soapies. There is a lot of truth and relation in terms of what happens in soapies and what people do / aspire to do and be in real life.

Dainette - well written article and a lot of truth on the article - well done.

Challenge now lies with the expense to actually place your product in any soapie or be scripted into the storyline. So the challenge is more of getting involved without being pressured into forking out loads of cash (premium) to have your product placed on the soapie.
Posted on 17 Apr 2014 10:15
Nkosana Ndaba
Townships are the new black
We agree with this article and as Consumer Communications our main focus is in marketing direct to the township consumers also know as Kasie consumers.
Soapie influence is rife and can be iterpreted from various angles we should not convince ourselves and say consumers will copy but rather say they aspire lifestley in those soapies especially successful characters.
Marketers need to give this market a special attention for growing their brands
Posted on 17 Apr 2014 09:33
Nkosana Ndaba
Townships are the new black
Vincent Ndaba
I agree with Dainette -The township market or Kasie market as famouslly know is the biggest growing market which offers marketers an opportunity to grow their brands and marker share
our agency Consumer Communications specializes exclusively on this market and has been convincing marketers for many years to focus on building and cultivating this special market
Posted on 17 Apr 2014 09:21
Darren Leishman
JSE unveils a new brand identity
I have just visited the new JSE website. I don't understand how in today's world you could design a site that does not properly resize to a mobile device. The view area bleeds off my tablet. This contradicts the stated objectives of the client 1) showcasing the technology that drives the JSE 2) being more accessible. I suspect that a large portion of visitors to the site will be using tablets. A refreshed logo will not change perception if the user experience is poor.
Posted on 17 Apr 2014 04:38
Nicolette Croucamp
The tourism video that's so bad...
Cheesy like a lemon! I can feel it in my jaws. Yikes.
Posted on 16 Apr 2014 16:42