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Wicked Mike
Can Facebook ever make (real) money?
Thanks, Thomas. You give solid options rather than my tearing at FB (Google The Facebook Failure if interested). I find your online university idea fascinating although, if it materialized, others would be quick to follow. Posted on 13 Feb 2012 16:10
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Critic
EXCLUSIVE: Hewlett combines assets to launch new agency player, Machine
Hmmmmm Poacher and Game Keeper! Posted on 13 Feb 2012 15:55
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tricky
Nokia Lumia
Amazingly edgy.. seema Nokia has done it with the Lumia 800. Posted on 13 Feb 2012 15:51
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Pearson Botha
Sasha Martinengo, 5FM parting ways
I listen to 5FM all day up to 6pm, (techno hour and I'm gone)
I don't listen to 5FM for the repetitive playlist of mechanically produced "music", I listen to 5FM because the voices I hear there are intellectually superior and wittier than any other radio station.
So please bear this in mind before you employ another twelve year old barbie doll to irritate me with stories about puppy dogs, lipstick and wedding cake. Posted on 13 Feb 2012 15:22
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Pearson Botha
The neighbour debate
Only 17 percent? Only? That is almost one in five one in six. That is a staggeringly high number of unhappy people (not an examination result media people) Posted on 13 Feb 2012 15:08
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Rts Rts
Victoria Falls bungee incident - follow up
Please be advised that the Victoria Falls Bungee is now open after independent inspectors gave a green light to start operations. Posted on 13 Feb 2012 00:04
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Eric Starson
90% of Americans eat too much salt
I didn't think I had to worry about sodium because I don't have high blood pressure, but it looks like I was wrong:
http://nutritionfacts.org/videos/salt-ok-if-blood-pressure-is-ok/ Posted on 12 Feb 2012 14:45
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Tom Puckett
[2012 trends] In case the world doesn't end...
Lots of things to do this year and ahead apart from End-of-the-World theme parties, perhaps if the world doesn't ends it would be interesting to see John Brown on Discovery again.
prevent sweating Posted on 11 Feb 2012 15:34
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Deepti Dhiman
[2012 trends] Influencers take to the web and run the streets
Do you have any example of a technology field which has seen a rise in the involvement of influencers? I know about a game called Empire Avenue, in which you can buy and sell your friends share's based on their social influence. Posted on 10 Feb 2012 19:41
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Dr.Jagadeesha M
1000 journalists attacked in Uganda in 2011 - Report
This is really unacceptable, journalists are mediators between government and scoiety. if journalists are threatened then who will safeguard the interest of public Posted on 10 Feb 2012 16:51
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Sharon Keith
"Marketing's common sense - anyone can do it." Well, maybe not.
Hi Rob.

Gillian Rightford and I have designed some hands-on, practical training modules for marketing teams and their agencies - part instruction and a lot of case study based practice in a workshop style setting. We customise the material per group, to ensure a mixture of proprietary brands and brands outside of the category in question, so that participants are taken outside of their comfort zone and have to really get to grips with the various tools and constructs. Posted on 10 Feb 2012 16:47
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Deepti Dhiman
[2012 trends] Influencers take to the web and run the streets
Thank you for your comment. I seems alot of trends you have listed above are linked with each other as they have cause and effect relationship for example trends 1-4 affect each other. I am looking forward to what happens next! Posted on 10 Feb 2012 16:22
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James Moffatt
Cell C goes to FoxP2, King James, Prima Plus, trigger/isobar
My prediction - client will gel better with one of the two ATL agencies. Competition between them will ultimately result in ATL being consolidated with one of the two agencies. Unless I'm missing something.. Anyhoo, time will tell. That's a whole lot of sharing going on! May the best man win. Posted on 10 Feb 2012 15:19
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Lee Cahill
Are journos being real twits to tweet?
As the old adage goes, the conversation is happening; either you're part of it or you're not. So for media brands to ignore the power of Twitter is, I believe, short-sighted.

I agree, for instance, that tweeting can be an invaluable way of building relationships between individuals, journalists and the media they represent. The fact is that Twitter doesn't replace more traditional forms of media (including online media), but rather acts as a conduit; a way of connecting to more in-depth commentary on the back of breaking news tweets.

By way of example, although I followed commentary on the #SONA last night, I didn't leave it at that, because Twitter only provides a certain kind of information - and in a certain way. This morning I went through all of my favourite media providers to read their commentary on what the President had said.

And let's not forget how many links to media features are posted on Twitter every day. Personally, my average is between 10 and 15 - and what better way is there to use this word-of-mouth feature to drive traffic to a web site?

On a more individual level, I follow several journalists on Twitter and so enjoy some of their commentary that I consciously look out for their reports, columns, shows etc., especially the ones of those who have an edgy, personal tweeting style.

Building and enriching the reader's relationship with a media brand in this way is, after all, what it's all about in today's cluttered communications environment.

As for the revenue model, well it's perhaps too early to see clearly how Twitter itself can/will be used to generate revenue. But if it builds relationships with specific media providers and drives readers/listeners/viewers to those providers, I'd say that's a good enough reason for journos to tweet. Posted on 10 Feb 2012 14:58
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Kathryn McKay
Cell C goes to FoxP2, King James, Prima Plus, trigger/isobar
Well done to all those who pitched! And thanks to Cell C for appointing us. We at Prima can't wait to start work... Posted on 10 Feb 2012 14:21
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Rob Campbell
"Marketing's common sense - anyone can do it." Well, maybe not.
Hi.

So where is this safe environment you allude to?

Rob Posted on 10 Feb 2012 14:17
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Jimmy
Cell C goes to FoxP2, King James, Prima Plus, trigger/isobar
And they don't let the other pitching agencies know first? That's professional... Posted on 10 Feb 2012 14:07
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Mongezi Mtati
[2012 trends] Influencers take to the web and run the streets
Influencers are rising many industries, although I'm seeing a rise in technology, and some innovative uses of technology by brands that are not traditionally known for it.

What I find interesting is, while we segment consumers - people connect and spread conversation across our predefined lines. In my opinion, it's time brands had better understanding of data and who their customers are. Brands who understand and seek to analyze data, will far surpass their competitors. Posted on 10 Feb 2012 11:02
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Mongezi Mtati
[2012 trends] Influencers take to the web and run the streets
Thanks for the comment.

It sounds interesting, I'll have a look. Posted on 10 Feb 2012 10:54
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Simone Puterman: managing editor
How to contribute to Bizcommunity, from op-ed pieces to news
Thanks, Eric! :) Posted on 9 Feb 2012 17:33
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