The timing didn't make sense with the ongoing MTN African cup of Nations,the expected mileage was not derived as the whole world was focused on the activities in Ghana.The CAF and Didier Drogba debacle on absence was exposed for all to see.As a Brand please re- evaluate your sponsorship strategy- The Nigerian Football League is your sporting property,exploit this window for your marketing endeavours (Place it on all your recharge cards and see the difference it will make on your sales volume,From Benin to Maiduguri and all over the country.
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