Social media marketing creates a warm relationship with users who can be potential customers. Indeed it is one of the most cost-effective way to advertise your products or services, as discussed in primeview.com., social media posts are easily synced across other social media platforms, making it easier to market your products on many different social media websites. It also allows you to focus on your target market. In addition, social media has the capacity to provide user generated content through comments and reviews, majority of visitors trust user-generated content more than the website content. All this boils down to one thing, social media can largely affect your ranking on search engines making it easier for business owners to improve their online presence and market their product conveniently and easily, 24/7.
Honestly? I thought this piece was going to be about the writer complaining about King Hlaudi. Anti-climaxing. Is someone out there like me - very skeptical about the national froth with radio's 90% local music content? Write something! Please. Anything.
Just because your house is the only asset that you have, it doesn't mean that you can afford to put it on the line. I would say you need to do your figures. Personally I would finance my start up with money from somewhere else because I wouldn't want to lose my house if things go belly up.
Hi Wynand, I think this is an absolutely fantastic article that EVERYONE should read, no matter how young or old. A really brilliant piece of writing that really gets to the heart of retaining staff and driving costs down through retention and personal upliftment.
There are many factors that will most certainly affect the auto industry looking at the rapidly increasing number of automakers worldwide. Companies need to find alternatives in order to stand out amongst the crowd and ensuring that their market is being targeted from a positive perspective.
Consumers these days are picky because they know that they are spoilt for choice in the auto industry where an infinite car models are readily available all over the world. Therefore, their expectations are set at the highest in order to only own the best model yet. Uniting aerodynamics with performance without sacrificing luxury is definitely one interesting and effective way to attract potential buyers indeed.
As part of a public branding campaign, I am not sure who would be a typical influencer. Celebrities, politicians, Pope Francis? Also, isn't there a big difference between influencer marketing and just your honest, organic, spontaneous word-of-mouth phenomena actually driven by the quality of the product? Am I being naive here?
I've always been impressed with the engineering of the Smart cars, but we really don't see a lot people interested to finance or own one themselves. There's this preconceived notion that there just isn't ever going to be enough space.
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Mobile is key moving forward, an estimated 330m new mobile phones will make their way into Africa by 2020. There are already more mobile devices in Africa than toothbrushes, scary but true... Consider that 75%-90% of shoppers (product vertical dependant) use their mobile phones in store to research & compare pricing. Short form mobile video consumption will surpass TV by 2020 globally and finally as at Dec 2015 Google confirmed that the average South African unlocks and interacts with their mobile 110 times daily. I suspect the majority of Africans, South American & East Asias would dwarf this number, it's not uncommon for price sensitive aspirational users to carry multiple phones in these territories. Not doubt that mobile is able to make a meaningful contribution to business and commerce. The future is dependant on our ability to financially make many easy, secure micro-mobile payments to individuals who actually deserve the money. Making secure, cashless mobile payments possible between the seller & buyer of (as an example) fruit and veggies from the seller's garden seamlessly will go a long way to distributing economic wealth to millions of people. Uber is a great example.. While it creates a platform that allows individuals the ability to monetize their under utilized vehicles, proving that money can be earned by the "little guy" its biggest achievement in my humble opinion is the cashless, secure and easy payment process that it has created. A real opportunity for developing markets to augment their GDP growth by developing African apps for African people created and owned by Africans too.