KD Paine
Do we measure up?
The reality is that the Barcelona Principles are having an impact, but it takes years to change an culture that has been dominated by old ways of thinking. Just ask Martin Luther.. or for that matter advertising. AVEs began as a way of comparing PR to advetising, but that was when PR was a simpler discline and Advertising was pretty much something you paid for that appeared in print or on TV. Neither discipline bears much resemblance to what the were 50 years ago. What I see is that number of clients who are shifting away from AVEs and clip counts grows every year. According to the most recent USC Annenberg survey the number one metric used to measure PR is influence on reputation. The number one complaint from CEOs and clients that I hear is that agencies inflate impressions counts to the point that they are absurd, and I talk to dozens of people every month that are defining their success in terms of actual desired outcomes and not AVEs.
There is no time and place for AVEs and other silly anachronisms of our distant past. In an era when social conversations can bring down CEOs in a matter of hours, getting "impressions" or column inches -- which is all that AVE really measures, is not the objective. You can get all the impression or column inches you want by saying something stupid in a Tweet. What really matters is, does it affect your customers, your stock price and your relatoinshpis with your stakeholders.
Posted on 31 Mar 2015 18:38
Kgaogelo Tlhale
Kgaogelo Tlhale
QR codes bring email, mobile coupons to life
QR codes have had a slow start in South Africa, but that doesn’t mean that they should be forgotten. I think they still have the potential to be big; we just need to educate people about them more. In my opinion, they can be great when added to marketing campaigns. There are many QR code companies that are focused on quality QR code systems for their clients such as, qrcode.co.za and scanlife.com. QR codes can still be very popular in South Africa.
Posted on 31 Mar 2015 14:35
Gladwin Stellenberg
Gladwin Stellenberg
where are the part-time courses for graphic design
Please tell me did you manage to get a school where they offer graphic design part time, Im in the same boat and need help.
Posted on 31 Mar 2015 11:58
Bryan Gibson
Bryan Gibson
How much is an idea worth?
Spot on Chris. A creative I worked with used to say
if you have an idea in the client briefing meeting, keep quiet and bring it back two weeks later when it'll be seen to have value.
Posted on 30 Mar 2015 16:49
Brian Tristam Williams
Brian Tristam Williams
SABC News to scrap bulletins in Afrikaans, vernacular languages?
You're sensationalising by confusing SABC News on free-to-air public broadcast channels with SABC News, the 24-hour satellite news channel on DStv. If you said they were removing Afrikaans news from SABC2, or other languages from SABC1 and SABC3, that would be news. This is just link baiting. I'm surprised they even have anything other than English on the DStv channel, since DStv services more than just South Africa.
Posted on 30 Mar 2015 14:44
Mike Brittan
How much is an idea worth?
Good point Chris, but when is someone going to expose the rip-offs that are still going on?
Posted on 30 Mar 2015 10:48
People change careers five to seven times in their lifetime
GetSmarter has an amazing business model that allows you to continue to hold down your 9-5 job, while studying part-time, because all courses are available online! If you want to change careers, or advance yourself to a higher level with improved skills, consider taking an online short course with GetSmarter to do just that. www.getsmarter.co.za
Posted on 30 Mar 2015 10:18
Anna Smith
Change of season brings a change of sales
I love sales! Thank you for the article, it`s great information for shopaholic. I like shoes and have a lot of it. My husband says that is my illness. Yes, I try to live with my means but sometimes I spend more than earn. As usual my credit card is empty, so when I saw coat from my dream my pockets were empty. My decision was to get payday loan. Yes, such debts have high interest rates but I needed that coat. Keep in mind if you want something but don`t have money for it you can get payday loans online.
Posted on 30 Mar 2015 00:33
Iluobe Godbless
Iluobe Godbless
Baby in advert
I have a little nephew that look good
he is just 2yrs of age he behave funny I know he is good in any type of advert
this is my number 07030919419
Posted on 29 Mar 2015 21:33
denver daylan
Three steps to better business writing - ethos, logos, pathos
The information from this site http://eatmywords.com/portfolio/before-and-after/ is a perfect resources for all various business idea.
Posted on 29 Mar 2015 12:59
denver daylan
New marketing course at UCT's Graduate School of Business
Good that they have this innovation, in many places, this idea is even hardly earn. I am glad that many students can be a part of this futuristic live improving course. In any case, you can see this http://eatmywords.com/tips/choosing-a-naming-firm/, to help business and marketing idea for student, specially young entrepreneurs.
Posted on 29 Mar 2015 12:50
denver daylan
Clover confirmed as iconic South African brand
When a business or company or a brand receives a recognition, definitely it means they bears a brand that is valuable, wholesome, with reputation and consumer friendly. All these are a product of good branding, just like many company, once they earn various recognition, it means it is a business with good reputation. Business branding is important to achieve idealists result as this one, with the help of many experts like http://eatmywords.com/services/consulting/, expectation is likely achievable.
Posted on 29 Mar 2015 12:34
denver daylan
Fresh new look for iconic Pick n Pay brand
Changing brand name and all it product description and company profile is part of a business or company evolution. For some they need to take this new level as a gameplayer of the industry even they have been known from the old one. While other business, rebranding is their only way to try another possibility of success. For quality and best brand naming, I suggest every businesses should seek http://eatmywords.com/ for better result.
Posted on 29 Mar 2015 12:02
Steve Miller
The top five on-the-go admin apps
Good list Nafisa. Office and Dropbox are a couple of my favorites. A couple more I like are aMemoryJog (app for password management), and GoalsOnTrack (goal tracking app).
Posted on 28 Mar 2015 15:58
salsa bila
SchoolMedia and adidas roll out soccer goal initiative
Hay salam kenal dari saya terima kasih telah memberi kesempatan untuk berbagi tentang tutorial seo dan belajar membuat blog Salah satu dari blog agar bisa memenangkan di mesin pencari seperti google adalah optimasi seo on page dengan benar agar blog Anda juga mempunyai peringkat yang bagus. Namun tidak cukup hanya optimasi seo on page dalam memenangkah sebuah artikel di perlukan juga optimasi seo offpage Apa itu optimasi seo off page seo offpage adalah mengoptimalkan blog dari luar seperti mencari backlink yang banyak dari situs dofollow atau blogwalking. Optimasi seo on page tidak lepas juga dari menulis artikel berkualitas, tanpa artikel yang bagus dan relevan sulit bagi mesin pencari untuk mengindex artikel Anda, jadi lumayan sangatlah penting artikel berkualitas itu. Oh iya mungkin Anda belum juga punya blog, bila belum silahkan membuat email google dulu sebelum membuat blog, namun bila Anda sudah punya email google, silahkan Anda membuat blog di blogger karena blogger itu gratis, lumayan buat pemula coccok untuk blog yang gratisan. Bila Anda sudah punya blog dan ingin blog Anda di jadikan bisnis perlu Anda membuat privacy policy untuk bisnis Dengan mempunyai privacy policy blog Anda akan terlihat profesional dan terpercaya, jadi jangan sampai Anda tidak membuatnya. Dalam bisnis agar bisnis Anda lancar tentu blog Anda harus menempati posisi halaman utama mesin pencari, jadi sebelum Anda memulai bisnis Anda lihat pesaing Anda dengan cara menganalisa seo komptitor Anda agar mudah Anda mengoptimasi onpage Anda dan blog Anda nongkrong di halaman utama mesin pencari horee. Kalau blog saya bukan untuk bisnis onlain, jadi saya hanya perlu membuat privacy policy untuk blog saja agar pengunjung tahu kebijakan tentang pennggunaan blog saya. blog saya pun saya lengkapi dengan contact form untuk mempermudah pengunjung menghubungi saya, entah masalah apa saya akan tanggapi di contact form saya. Pernah juga di contact form saya ada yang bertanya tentang bagaimana cara mengetahui posisi ranking artikel di google dan saya jawab, cukup mudah kok.
Posted on 27 Mar 2015 22:06
Bridget von Holdt
Bridget von Holdt
Finalists in 2015 Discovery Health Journalism Awards
Congrats to all the finalists
Posted on 27 Mar 2015 13:50
Clarkson slips a gear
Posted on 26 Mar 2015 14:51
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