Michelle Hummel8 Important Tips for Your Company’s Social Media Marketers.
I would add that a modern marketing manager should be comfortable with raw data. The skills required to read, manipulate and report off raw data is fast becoming one of the most powerful skills marketing managers can have. As head of New Business Dev for a Marketing Analytics company, part of our role is to help marketing managers get to a point where they are so comfortable with data that they are no longer reliant on summary reports from multiple divisions / platforms. Use REAL data in REAL-time (where possible) to make REAL decisions (data-based decision making). When this starts happening, it's impossible to see marketing as a fluffy or "inferior" role in the business.
Vida Li Sik
Stuart MagoozeConversion optimisation can also help you improve your return on investment for online campaigns.
Stuart MagoozeAdvantages of Internet Marketing
Have you read "The Circle" by Dave Eggers? It is a novel that explores some of the issues you have raised - the line between public and private, the notion of openness and sharing and at what point it is all just too much.
I really enjoyed it (-:
Funny story: I was stuck in an all day conference in Istanbul when I was asked to take a Selfie to accompany this article. I had literally no time, and I had to find somewhere suitable to take it inside the building. I decided that a photo of me taking a photo of me would be suitably self-reflective, so I went in search of a mirror. No prizes for guessing where I found one (-:
Preaching to the choir does not help.Even those who know the difference between their wallets and integrity are blinded by their own twisted sense of reconstituting injustices of the past.
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Narian Chengiah Naidoo