The Value of the Brand is in the mind of the Consumer! by Marilyn. London, UK
To this end, it's more than simply coming up with a logo that someone likes. The identity should in some way capture the essence of the brand, its positioning, its character and personality, and what the brand wishes to convey. All who participate need to understand all of this and have access to a clear design brief which gives them access to all of the information. This is how good design works!
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