Narian Chengiah Naidoo
Firstly last time I checked South Africa has won the Cannes Grand Prix for radio for the past 3, if not more years. That includes winning it this year, so I think the likelihood of there not been a Loerie Grand Prix can't be that high, but who knows it is so subjective.
More importantly what the Cannes Grand Prix shows is that their is some good radio advertising product. Also remember one of the most successful campaigns in recent times, Steve from FNB, was a radio campaign.
The problem is that there is so much radio advertising that there is also a lot of bad advertising. You are right a lot of it is not well crafted but could be better. Also frankly a bit more time spent by agencies and clients would probably end up having a better return for the client.
Yes there is bad radio advertising(and some of it is really bad) but there is also a lot of very good radio advertising
JUST LOVE THAT!!!! Been in this industry for over 12 years and been retrenched twice in a span of 12 months
And syations themselves can't get even their own stuff right. 56702 are still playing a promo for their old weekend breafast programming 2 weeks after changing it.
Michelle Hummel8 Important Tips for Your Company’s Social Media Marketers.
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