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Renee Alcock
How to tell if your business needs social media
This is such an interesting article- we all need to rethink our approach!
Posted on 25 Apr 2014 07:23
Sipho Mhlongo
DigiChat with Andrea: Digital marketing skills, talent and training
Well put case. It is true that Digital Marketing is relatively a new area of marketing and changing and evolving at a rapid pace. From an agency perspective, it is still a challenge to convince clients to adopt and integrate digital marketing meaningfully. Some clients are still blind to the value that this form of marketing can bring to their campaigns. The truth is, in many ways digital marketing can help brands cut through the clutter if properly implemented and offer a more targeted platform for marketing campaigns, especially at critical moments when consumers make purchase decisions. It also offers the opportunity for brands to customize communication that is relevant to various stages of the consumer decision making process.
Posted on 24 Apr 2014 17:54
Erika Hearnshaw
DigiChat with Andrea: Digital marketing skills, talent and training
Agreed!! Digital Marketing has become quite board in the sense that everything to do with WEB or on-line is now digital. When I started my career in Digital Cross Media Marketing and VDP with Xerox in 2001 every printer and agency laughed as us when we did the pitch of VDP and digital Marketing. When we returned from abroad 5 years prior the same applied and agencies were still shuddering and shying away from data mining and campaigning with email, SMS, Social and print. Now SEO is added to the mix. However I am still a bit amazed why Digital is focusing only on SEO when there are so many other mixes to consider and successfully incorporate to any digital campaign. ROI is dependent on getting the mix right and I believe it is a combination of digital avenues that determines a successful digital campaign. Alan… maybe my assumption that SEO is not the only Digital Medium?
Posted on 24 Apr 2014 16:50
Bheki Mdhluli
Why I know nothing about social media
I agree with you Jason,the minute you think that you know it all and that you have experienced it all,its when you start building walls of confusion for yourself at a later stage.
Correct the digital world is living and breathing with changes and developments everyday. It important that we have to keep updating each other with the latest industry developments so as to remain relevant and keep up with trends.
Posted on 24 Apr 2014 16:44
Ryan Roberts
Contextualise yourself
Well put there old chap!
Posted on 24 Apr 2014 12:35
Alan Morrissey
DigiChat with Andrea: Digital marketing skills, talent and training
Great article and I agree with most of it. I have found there is a serious lack of knowledge in my field, web analytics and online audience measurement. Far too many assumptions about how things actually work and are measured. Also lack of an understanding of global standards for measurement. I'm doing my best in conjunction with Jarred & the IAB to help improve this area.
Posted on 24 Apr 2014 09:28
Robert Donnelly
Do you have a five-year career plan?
Anyone interested in developing a career plan should get: Personal Brand Planning for life, available on Amazon.
Posted on 23 Apr 2014 20:21
Tembelihle Mangi
SABC shows ANC colours in run-up to elections
I Agree with Bonke above me with regard to bias. DA has been attacking ANC for years, I'm not saying DA should stop attacking the ANC but, in terms of the Advertising Laws of this country, you're not allowed to, as subliminal as the DA tries to make it.

You write "If you vaguely circumscribe criticism of political leaders and the capacity of one party to take on another, you are going to have a very dry election debate" what you seem to be confused about in this case is the fact that an advertisment is NOT a debate, but a one-sided message from only one organisation. In a debate, they would have been free to "criticise" each other as you say.
Youy've tied together issues that don't belojng together to prove your point, which might lead the non-vigilant reader to be mislead
Posted on 23 Apr 2014 20:21
bonke msubo
SABC shows ANC colours in run-up to elections
This article is biased, I do understand the logic, but it is blatantly clear that the author favours the DA, due to subjectivity of the article. SA has never been better, during the apartheid media broadcast was even worse including the SABC, was also a government parastatal used to spread false information and lies whilst the reality of things in SA were never exposed. now that white supremacy is a thing of the past, you will start hearing these weak debates or articles. get your facts right and come up with a better article which is not biased and subjective, because a reader i will make my mind up on every thing i read, watch or hear on radio, which is the reason why people voted Zuma even after the arms deal case and many more, you cannot fool the people with aggressive advertising. EFF has the very same advert and they are going nowhere slowly like the DA
Posted on 23 Apr 2014 17:51
Viccy Baker
The SABC, Ayisafani, the EFF and section 10(1)(d) of the Broadcasting Act
Do as I do - refuse to pay your TV Licence!
Posted on 23 Apr 2014 14:42
Lucinda Boddy
Five social media tips to maximise your brand's online presence
Point number 5: "FNB's @Rbjacobs is one example of a brand that's seen huge growth, thanks to their empathetic and efficient engagement." ...not anymore. Shows how quickly things can change if not managed correctly. The last thing he has come across as is empathetic.
Posted on 23 Apr 2014 11:44
Afrio Thathe
Websites are shrinking
I think the whole idea of less is more relates more on the design aspect of the website or whatever you are designing. In our latest web trends we see this more on design instead of content. And this has been misunderstood to bring content down than design. What's the point of a site if there's not going to be information on it? A website is like a 24hour representative of a business, company product or individual and so forth. If you have no info on it, rather safe your monthly hosting money and bring it down and give up your domain name to those who need it better. Being bold or cheecky like that will bring the brand of the business down.
Posted on 23 Apr 2014 11:21
peter_pan
JSE unveils a new brand identity
I stand corrected but I think Natives did the website?
Posted on 23 Apr 2014 08:57
Bill Stewart
Retailers must institute protection against cybercrime
I agree that retailers need to provide security. It's easier said than done though. With all the hacking that's been going on it could become rather difficult.

Bill | http://www.cdmelectrical.net
Posted on 23 Apr 2014 04:59
Margaret Matzener
Coca-Cola creates rainbows to celebrate
When the Coca Cola company stops blowing its own trumpet it should take a closer look at what it is doing to the visual aesthetics of our country..... Our platteland towns are being ruined by up to 8 large Coca Cola signage on one small building - entire buildings are being painted in bright red - ugly billboards erupt like angry pimples in verdant fields along our roadways.
They are also jeopardizing the nation's health by producing diet drinks containing aspartame without informing the public of the serious concerns about the effects of this chemical additive.
This large powerful company should take a serious look at the real results and effects it is having on our lives and re-think their advertising and product content.
Posted on 22 Apr 2014 19:41
Margaret Matzener
SABC shows ANC colours in run-up to elections
The News on SABC TV is a joke ..... Since the election campaign started all we get is speeches by the ANC delegates, especially Mr Zuma. What about all the other parties? This flies in the face of objective reporting!
Posted on 22 Apr 2014 19:26
Lendl
Five social media tips to maximise your brand's online presence
Hey Gareth,
I have and interesting stat for your thoughts on Pinterest being purely female and recreational.."This year Pinterest drove 41 percent of social media traffic to e-commerce sites, while the average shopper referred from the network spent between $140 to $180 as compared to $60 to $80 spent by users referred from Facebook."
I guess females shop for recreation.. making them and Pinterest pretty alluring for brands right now ;)
Posted on 22 Apr 2014 15:57
Lendl
Five social media tips to maximise your brand's online presence
Hi John, here are some fun facts from my research...
THE FASTEST GROWING DEMOGRAPHIC ON TWITTER IS THE 55-64 YEAR AGE BRACKET.
This demographic has grown 79% since 2012.
Impressive numbers for those who thought social media was a teen thing ;)
Posted on 22 Apr 2014 15:52
Richard Gee
Roads death toll similar to previous years
Until all national roads are 2 lanes wide, with additional 'verge', with space between opposite directions, then nothing will change the amount of road deaths.
Posted on 22 Apr 2014 15:34
John Withers
Five social media tips to maximise your brand's online presence
From my limited personal involvement I am amazed that Twitter is used more by older people than younger. This flies in the face of all my own experience which supports the view that whilst the older part of our society uses Facebook they purport not to even understand Twitter let alone use it
Posted on 22 Apr 2014 15:13