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Comments on Marketing Manager vs. Brand Manager

EGO!

Brand Managers have more Ego!!!

30 Nov 2007 08:54 Reply, Report this comment

more clout....

I generally find brand managers report to marketing.

30 Nov 2007 10:53 Reply, Report this comment

Brand Managers vs Marketing Managers

Brand Managers generally look after a particular brand in a company, they are in charge of taking the brand forward in terms of the overall strategy this can mean PR/Above the line etc but also reporting to the MM, whereas the Marketing Manager looks after the marketing of brand(s) and in a big company that can mean multiple brands.

3 Dec 2007 10:59 Reply, Report this comment

Marketing Manager vs. Brand Manager by Bull

That is true. Brand Managers only look after a specific brand, they get their scope of work from MM, and whatever that needs to be implemented comes from MM's strategy.

3 Dec 2007 20:51 Reply, Report this comment

MM vs. BM

I find that there is no consistency from industry to industry. In the banking sector, there are no Brand Managers, but MM's and Senior MM's. The MM's tend to be junior, while in FMCG you generally have Brand Managers reporting to Marketing Managers. An MM is thus a far more senior position - at least 8 to 10 years' experience

21 Jan 2008 17:27 Reply, Report this comment

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