Hi Guys,

There are several reasons why companies use celebrities to promote their Brand.

The number one reason is the celebrity subliminal endorsement. Consumers like to emulate their heroes (sad that actors are mostly our heroes). But they do….

Not every celebrity endorsement get a home run like Ray Bans with Tom Cruise in “Risky Business”, or Mr. Potato Head in “Toy Story”.

But there are other reasons to Brand your company through Celebrities or in Films & TV shows.

1. Consumer Feel Good: The consumer feels good when they see there product being used by any actor in any scene even if it’s not the star. The best example is that when a consumer see their car on the screen or TV… same year, same model & same color. Most consumers turn to the person next to them and say “That’s my car!!” What that generates for that brand is that they have a satisfied costumer and would consider return business.

2. Corporate Feel Good: Same as Consumer except the person who works for the brand will experience the same Fell Good. If a brand like a coffee shop has an exposure with a celebrity the employee will call his family and friends to tell them that he/she saw so in so holding “HIS/HER” company’s coffee cup. They feel good about where they work. Happy workers are more productive. More productive means more sales.

3. Targeted Demographics: Corporate America targets the demographics of either the Celebrity which could be in the form of an Actor, Singer or Sport Hero: Or Television Shows ( Talk, Sitcom, Game Shows, Reality Shows & Sports Shows) and Feature Films which would include TV Movies

Again these celebrities are their heroes, Present or Past or Animated. Billions of Dollars on James Dean, Marilyn Monroe, Elvis, Frank Sinatra, Marlon Brando, Babe Ruth, Jim Thorpe, Betty Boop ( Zillions of $$) Felix the Cat, Popeye and lets not forget a little mouse called Mickey who brings in a decent amount every day for over 50 years.

Does it work? Simply YES