Or maybe blacks writters and journalists should start their own magazines and even write in their own languages, like Bona Magazine which is doing quite well.

What happend to the best person for the job - do we constantly have to bring up the colour issue at every opportunity?

I read the magazine ... I don't study the race of the writers and try figure out who's names are "White vs Black"?

Enjoy the magazine and articles for the talent of the writer and by all means if they have no talent, let that be a topic of concern but surley not the fact that they are the "wrong" race...

i work in the industry - so reading the masthead names is important. and i'm beginning to think that with a majority black population, it makes very little sense to have white editors and writers consistently pandering to a minority population. and whether we like it or not - those poor dears aren't ofay with the situation on the ground for black readers, so i'm dubious about their ability to tell black readers' stories. i remember reading a whopper of a subbing error in woman&home, where an honorific in an Indian language was referred to in parantheses as(" xxx in Indian"). I can only imagine the alienation a Zulu south african would have felt if reading Gogo referred to as Granny in African. While a smarter sub would have got it rght, it also points to a lack of personal reference. Incompetence underpinned by a total lack of understanding beyond that writer's/sub's own culture and possibly race.

Whether we like it or not, we're a country that has been taught to "trust our own kind". and it's no secret that being black, and seeing nothing but white faces makes you long to see someone who looks like you. The chances are that they may understand you better. the world where we're all exactly the same regardless of race and culture is lifetimes away, and to be honest makes for such a boring world. how sad it would be to never see a Zulu wedding headdress or a sari, or even have the muslim burkha to debate over. and how sad that if they do surface in mainstream magazines, it's because they're a token article or a cultural oddity. Your story and your culture receive exposure because of the interest value it holds for somene totally unlike you, rather than being examined and debated by someone who understands it like you.

its wonderful to see magazines like Move make the point that not all Black people are Black diamonds, targeted frenetically in True Love, but that the population itself is varied and have those variations acknowledged. Own language magazines are great too, but ghettoising black writers to them are effectively saying that blacks can only communicate well in their home language - a stupid patronising concept. Own language magazines should be empowering - not ghettoising.

I believe there are many talented black writers and editors and even know a few. They're never going to get the chance to head up a mag and they know it. Most of your glossy magazines, bar the 'black' ones, are headed up by white female editors. Does that mean there are no good black ones around? The proof is there if you're willing to admit you're looking at it.

are you saying there are no black editors because they aren't any who are good enough, or are you saying there are no black editors because it makes sense for magazines targeted at white women to have white editors?

or are you saying that black writers/eds find it hard to break into "white" magazines?

Dear Sir

Thank you for this article since its something that I have been wanting to talk about for a long-time.

Black people fought for power meaning that they werte gonna run the country in all its facets including charting a new ad approach but all that transpired its that they want power and riches and then sit back and shout from the dark corners.

White people studied advertisement and they then went into advertisment and so what stop blacks from not doing the same?It seems like there`s nothing African but an empty cry since I listened to these black celebrities when they`re profiled and they remarked that they live,socialise,cogregate,shop,wine and dine and work or trade in formerly white areas and now they are moving their ancestors in these areas and they westernised their rituals.Isn`t time we asked blacks to design black ads and magazines and just about everything like Hindus and Arabs?

Are you reflecting that u are part of a particular social group or the larger social group as a whole or are u regulating carbon dioxide and oxygen levels in the lungs?

YO BABY YO,I SAY CHILL OUT MAN AND GROOVE!GOT MY POINT!YO BABY YO,I`M IN A BIND CAN YOU RELEASE ME?