Advertising has allways been, and should be a monarchy.The question begs who is in charge,and what values do they represent.I.e some "clients" should be shown away,educated and carefully screened, to avoid the industry becoming a bigger joke than it currently is.Enticing the "weak-minded or young target" by means of clever manipulation,with the sole aim of parting them with cash,is only for the heartless,greedy or maybe uninformed.Advertising should consider the holistic brand experience - with some insight into the future.Integrity,knowledge,wisdom and creativity will,combined,produce credible,responsible and refreshingly new experiential media,services and product.