Thanks for the interesting feedback - I always enjoy a good discussion.
I will give you an example of why a person would leave a brand’s social media platform and go to the brand’s website: A person is browsing Facebook, they click on a brand's promoted post, visit the brand's Facebook page, then leave a brand's Facebook page to get product information and even book a test drive on the relevant brand’s website. This is one of the qualities which make websites great - comprehensive product information and other functionalities. It is also convenient to manage conversions in one location - namely the website.
It is not just about great, original content any more - the user experience plays a crucial role in today's SEO. I will give you 2 basic examples: 1) Many people browse the internet and websites with mobile phones as well as desktop devices, therefore Google recommends a responsive website design. 2) People love social media so Google attaches user-related value to social media/website metrics. It is easy to see how in terms of online behaviour - social media provides a useful popularity gauge. I agree, social media is not relevant for every company. On a case-by-case basis - I would definitely recommend looking into the respective target market's online behaviour, perform a SWOT Analysis etc. Content strategy and SEO are symbiotic. Paid search and paid social are fantastic digital marketing disciplines and can be very effective.
Nice one Stephen. Social media (as in any media strategy) would differ in effectiveness according to the brands equity. But one commonality is that Social media is designed for people to be social. I don’t leave my social media page to visit a website. That would be like looking at the pretty woman walking past while in mid conversation with my best mate.
But I suppose if you are already on a brands social page your digital behaviour would adapt to the “social content” being offered by that brand.
I get the mighty Google social ranking and hell any strengthening of a brands content will boost SEO. But surely we should be asking what our target audience use social media for. If the brand can engage on a social level with thier target audience, great. If not the brand has no place spending money on social media and should dedicate more spend to SEO or SEM, better still content strategy. If I want to engage with a fire place distributor I’ll do a search and spend time with their original (or not so original) content.
Completely agree. I started creating videos to explain some of the concepts I consult about, because people were not catching on to the idea as quickly as I had hoped. I made a few videos for different circumstances and now all I do is show the 4ish minute video and they get it.
Since then I have had companies ask me to make videos for them because the value is so high. They are easy to distribute internally and are invaluable as a teaching or evangelizing aid.
''He claimed unemployed local residents were strongly in favour of the Wild Coast project, which they believed would create jobs.'' - In what fantasy world does this idiot live. The money is not being collected by the unemployed and highways make less cars stop locally. Or they going to build the roads? Oh wait - they're already built. #fool.
'user-pays principle was the only way to make a dent in SA's road maintenance backlog' - No sir, you doing your job will do this. The roads are already paid for and those funds are why we pay tax on fuel. #fool
"Any half-decent copywriter will easily be able to split your company up into 30 pages of specific search results... if your web development company cannot do the menu, SEO and copy for you, you're wasting your money, because your website is never going to work the way you want it to."
Insightful article. It all depends on what you want to achieve with your website. A 5 page website will not add any real value to your business. In this day and age, a website is there to generate leads, to grow your business. It is not a once off cost. Once you have a website and to get sales leads, people need to find your site, and that is where content marketing, search engine optimisation and pay per click marketing becomes extremely important. These critical seo elements will get your website ranking effectively in search engines.
Thank you for the response my brother. I conducted my PR in-service training in a government hospital a year ago and part of my duties included contributing towards the hospital's newsletter which would see me taking pictures and drafting articles. I believe in best practice so quite often I go online and look at what the big guys are doing out there. I would also log onto the department's intranet to see what other hospitals were doing and I tell you my brother it was disastrous, I believe my newsletter was the second best and only one guy who was an exceptional PRO from the most rural part of the province beat me so I looked up to him in certain aspects. I fell inlove with PR at the age of 15 where I told myself I would one day become a PRO so I was shocked when I spoke to some in the field who informed me they only got into PR because they had a problem with another course so having realized that they could have some modules accredited in PR they jumped ship. Some people told me they got into PR having realized there was space in PR intake. Brother I commend people like you because your passion is exactly what we need in order for companies to deem PR and communication as an essential department within the organization. PR is ever changing and upon obtaining your qualification you will realize that what you got to learn in tertiary is the basis as there is a wealth of information that we will learn from organizations such as PR News, PR Newswire, Daily PR, communication thought leaders from developed countries and our very own in South Africa as well. I am also in the process of learning and trust me with a lot of the things I have done I bench marked from companies and PR execs from oversees especially when I was a social media intern. I welcome your contribution because I believe our industry requires us to contribute through articles and these comments as well. We are not only about political leadership as we were taught but we need to be industry leaders as well.
I just read the first three paragraphs of your article and I truthfully understand and stand with the point you are making. In addition to what you are saying; I have noticed in South Africa that most of the people who watch advertisements do not really understand the true message that the brand is trying to convey unless they are academically qualified with advertising or branding. Consequently, what it takes is to have something that people love and know about, and in South Africa it would be music because we love our own music as it is diverse
Well, as a Communications student who loves music I certainly agree with you Bonnie. Both industries are the type to adapt into ANY other field. I honestly don't understand why and how we couldn't possibly get them to grow together as one. We have very talented producers and bands. How sad is it that our very own Civil Twilight only got featured in the Twilight saga by Americans?
We always complain that artists don't get paid well enough, that "Oh they do this out of love, so it must be easy for them". Honestly, that is the most ridiculous and offensive thing I've heard as a musician. I, therefore see the opportunity for advertisers to grab. Do what we were meant to do; bringing solutions.
Once again, thank you so much for this article. I will absolutely remember it when I start working.