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Portfolio Night Johannesburg: Bizcommunity launches a shooting star
Way to go, Loucelle! Posted on 21 May 2013 15:14
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Nicolette Mandelstam
Employees: Untapped brand ambassadors
Love the article, Mike! Very true.
What if there was a scientifically validated tool that could "select" employees from other areas in the business to work on a project using their best (and sometimes untapped) abilities?
The tool is called Compass and I'll email you with more details. Posted on 21 May 2013 14:54
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Dean Delaney
The radio natives are restless
Great article. The question then has to asked: If you (and many others) see radio as great great content generating medium then surely the power of successful "radio" based campaigns also lies in the ability to share this content via other more engaging platforms such as web and social media platforms. These online mediums also provide a great opportunity to deliver this content to a targeted audience, further increasing value for the advertiser. Currently, brands are looking for user engagement/user generated content. Radio is able to achieve this in some respects but it would be hard to imagine the medium ever becoming more engaging then web or social media platforms. Surely the key focus should be on how we, as marketers not only create interesting native advertising content but then how we share this content on a more measurable platform. Either way, I reckon there lies an interesting time ahead for the medium. TV and Print have managed to find ways to move into the digital space and have therefore provided advertisers with cross-platform coverage. (Terrestrial) radio, it seems has yet to make this move convincingly. Posted on 21 May 2013 14:23
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Ashley Truscott
DIY marketing dos and don'ts
I would argue strongly that design and layout should NEVER be part of DIY marketing. It's too specialised and invariably ends up looking messy when amateurs do it. Posted on 21 May 2013 14:08
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Ross Ford
The radio natives are restless
You are spot on. Radio businesses need to see beyond themselves as a linear model. It's an approach I've been advocating since the launch of iOS in 2007. Smartphones are more than just phones - they're multi-purpose appliances that have an illogical emotional bond with their owners. Posted on 21 May 2013 14:02
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Ryan Hannocks
Everyone must get b*tches...
The video has been put on to private so disappointed I didn't get to see this shocking display of wealthy kids showing their ignorance about the world around them. Posted on 21 May 2013 13:48
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Gavin Heron
Earth Probiotic launches new composting bag
Bags are available for purchase on www.earthprobiotic.com. Project is part of Earth Probiotic's drive to ensure that as many people as possible can share in the value chain created by the company. Posted on 21 May 2013 12:58
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Right said Fred
Visas for British tourists will hurt SA
I hope we don't try this sort of 'tit for tat' nonsense; it is utterly stupid and counter-productive. Posted on 21 May 2013 12:19
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Richard Gee
The power is in your hands
Surely the target market for Operation Khanyisa are not the same market that will be using these cups? Posted on 21 May 2013 10:35
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Richard Gee
SHM magazine to launch in Q3
So fathers can discuss alcohol brands with their 14 or 15-year sons? I'm sure the soccer mums will loooooove that! Posted on 21 May 2013 10:25
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Athar Naser
The radio natives are restless
It seems unfounded that a medium of amazing potential for engagement such as radio isn't utilised in that way entirely. All media has to evolve, all the time - evolve with new ideas, new technologies, and new consumers.

The problem is that too many people see 'evolution' as simply their 'migration' onto the new channels (radio goes online, magazines go digital etc), rather than a shift in how they think about their mediums in relation to the strengths of the new ones. Posted on 21 May 2013 09:25
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Lynda Milligan
Great porty....come & see me @Work Advertising Recruitment - Lynda Milligan 0824923141 Posted on 21 May 2013 09:10
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Michael Lamb
Traffic Light: Conversion Tag strategies
Conversion tags can be placed on mobile sites. For the most part, the advantages are the same as conversion tags placed on desktop sites. Certain limitations exist: iOS does not allow 3rd parties to place cookies on Safari. Posted on 20 May 2013 21:40
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wilma krige
Bad debts may hurt credit retailers
Retailers have themselves to blame for bad credit. If you have an account at one the furniture businesses and paid off your account, they keep pestering and luring you into making some more debt. Mobile companies phone to offer you same great deals and when you say that you are not interested they want to know but why are you not interested. Advertisements advertise that even when you are blacklisted they can help you. I receive documents by post luring me into making a personal loan. If you are struggling and not strong enough to resist all these temptations you are caught in the debt trap. Even at the ATM you can take up a quick loan without consultation. We are not protected by the National Credit Regulator. Posted on 20 May 2013 19:23
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Danie Malan
Pondering Panda CEO slams research industry
According to this, his speech seems to be promoting Pondering Panda ..... Posted on 20 May 2013 17:34
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Michelle Jacobs
Trends in branded broadcast content
The challenge is how to make it cost effective for the advertiser who has to pay production costs of the programme as well as a flighting fee to the broadcaster. On TV the advertiser only gets airtime to the value of the flighting fee and not the production costs. Posted on 20 May 2013 15:05
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feiyinainai feiyinainai
New magazine to launch on World Joke Day
[link='http://www.borseburberry.it']Brose Burberry[/link] Posted on 20 May 2013 05:10
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feiyinainai feiyinainai
New magazine to launch on World Joke Day
Brose Burberry Posted on 20 May 2013 05:09
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feiyinainai feiyinainai
New magazine to launch on World Joke Day
so good.Jokes that people can relax.
[url=http://www.camicieralphlauren.it/]Camicie Ralph Lauren[/url] Posted on 20 May 2013 05:08
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feiyinainai feiyinainai
SHM magazine to launch in Q3
this is a good idea Posted on 20 May 2013 05:06
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