Love the article, Mike! Very true. What if there was a scientifically validated tool that could "select" employees from other areas in the business to work on a project using their best (and sometimes untapped) abilities? The tool is called Compass and I'll email you with more details. Posted on 21 May 2013 14:54
Great article. The question then has to asked: If you (and many others) see radio as great great content generating medium then surely the power of successful "radio" based campaigns also lies in the ability to share this content via other more engaging platforms such as web and social media platforms. These online mediums also provide a great opportunity to deliver this content to a targeted audience, further increasing value for the advertiser. Currently, brands are looking for user engagement/user generated content. Radio is able to achieve this in some respects but it would be hard to imagine the medium ever becoming more engaging then web or social media platforms. Surely the key focus should be on how we, as marketers not only create interesting native advertising content but then how we share this content on a more measurable platform. Either way, I reckon there lies an interesting time ahead for the medium. TV and Print have managed to find ways to move into the digital space and have therefore provided advertisers with cross-platform coverage. (Terrestrial) radio, it seems has yet to make this move convincingly. Posted on 21 May 2013 14:23
You are spot on. Radio businesses need to see beyond themselves as a linear model. It's an approach I've been advocating since the launch of iOS in 2007. Smartphones are more than just phones - they're multi-purpose appliances that have an illogical emotional bond with their owners. Posted on 21 May 2013 14:02
Bags are available for purchase on www.earthprobiotic.com. Project is part of Earth Probiotic's drive to ensure that as many people as possible can share in the value chain created by the company. Posted on 21 May 2013 12:58
It seems unfounded that a medium of amazing potential for engagement such as radio isn't utilised in that way entirely. All media has to evolve, all the time - evolve with new ideas, new technologies, and new consumers.
The problem is that too many people see 'evolution' as simply their 'migration' onto the new channels (radio goes online, magazines go digital etc), rather than a shift in how they think about their mediums in relation to the strengths of the new ones. Posted on 21 May 2013 09:25
Conversion tags can be placed on mobile sites. For the most part, the advantages are the same as conversion tags placed on desktop sites. Certain limitations exist: iOS does not allow 3rd parties to place cookies on Safari. Posted on 20 May 2013 21:40
Retailers have themselves to blame for bad credit. If you have an account at one the furniture businesses and paid off your account, they keep pestering and luring you into making some more debt. Mobile companies phone to offer you same great deals and when you say that you are not interested they want to know but why are you not interested. Advertisements advertise that even when you are blacklisted they can help you. I receive documents by post luring me into making a personal loan. If you are struggling and not strong enough to resist all these temptations you are caught in the debt trap. Even at the ATM you can take up a quick loan without consultation. We are not protected by the National Credit Regulator. Posted on 20 May 2013 19:23