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Thesiger
Good idea, zero effort - Marketers must look deep into new consumer's soul
Okay, right idea, but where's the substance. That quote has circulated for years, and though true, we need to carry the debate forward. This is just stating the obvious - and I'm afraid that's what bizcommunity does. Second-hand and press releases. Start a meaningful debate please.Posted on 26 Nov 2009 07:03
Social dilema or not? - Dangers of social media
Online social media is here to stay. Enjoyed this piece - lots of truth here!Posted on 26 Nov 2009 01:18
CMO
Reason for no FIFA Fest in Africa - FIFA Fan Fest to connect the world
as with everything that FIFA does, it comes with a cost to host the Fan Fest, and we are not talking cheap, so that why no FIFA Fest in Africa & nothing it does is free.Posted on 25 Nov 2009 21:34
Dull -  [OrnicoAd] 
Dull, irritating, been done before - purely annoyingPosted on 25 Nov 2009 16:20
Shoo, well done Brad - Creative Circle results - September/October
That is big Brad. Glad you understand.Posted on 25 Nov 2009 16:15
Absolutely! - Marketers must look deep into new consumer's soul
We chase the golden ring, think that we have all answers and know diddly. And it is reflected on our screens, newspapers and magazines. Shallow and lacking in true insight.

Consumers in Europe are starting to show consumer power by only supporting companies with a corporate consciousness about environmental and Fair Trade issues. The era of people being slaves to brands is long over. Tell me what you are going to do in return for my hard earned Rands/Dollars/ Pounds and I may spend money with you. tell me that I am important to your company deserve my custom and I will part with my money. But going Ayoba smoba and I think you are talking kuk!Posted on 25 Nov 2009 16:03
Brillant observations and insight! - Regaining your reputation after the recession: Part 1
Kate
Thank you for your brilliant observations and the insights that you have shared with us. I agree that South African banks have acted in hast and with their own interests at heart in most of the cases. In spite of all the marketing hype about how they 'care' for their customers. Looking at the lists of reposessed vehicles where a client has LESS than R30k outstanding on the vehicle provides ou with proof points of the greed and shortsightedness. The back-lash all over the world as people have lost their homes will be felt for decades to come. Once bitten, twice shy? Nici Richter, StrategistPosted on 25 Nov 2009 15:26
Arthur Charles Van Wyk
Mzekezeke and de lungwich of myself - Vernacular advertising comes into its own
Kwaito artist Mzekezeke said (and the time and place escapes me) 'The peepol must talk de lungwich of demself"

What stunned me about the South African advertising fraternity is that they did not learn from the popularity of Kwaito music. Kwaito was so much more than a fusion of the pop, reggae, house and rap music genres. IT was an artform that spoke to people in the "lungwich of demself". Young people started buying CDs, clothing and everything else the Kwaito artists adopted or endorsed - paid or not.

Kwaito "blew up" because it was packaged as us speaking to us in the language of us. We all know advertising is never really "us", but the least brands can do is speak to us in the language and (very importantly) the context of us.

Great Stuff Kamogelo. ROCK ON !Posted on 25 Nov 2009 14:42
Patrick Carmody
regulating branding - Marketers must look deep into new consumer's soul
We are exposed to more commercial content than ever and collectively most of these messages form a common, pervasive & shallow narrative: 'buy me' and you will be(happier, more popular etc.)

if there is a link between the messages we allow into our collective consciousness and our direction as a species are we heading towards a consumption fuelled end?Posted on 25 Nov 2009 14:16
Anonymous
No FIFA Fan Fests in Africa!!!!!!!!!!!!!! - FIFA Fan Fest to connect the world
this is supposed to ba an african World Cup but yet again the rest of Africa is not included in the FIFA 2010 World Cup activaitons.
the Fifa Fan Fest is a great concept that willl benefit millions of soccer loving fans except for Africans!
I think its totally unacceptable that FIFA & the LOC have not thought about havning them in different countries in Africa before approving & organising them in the rest of the world like in Berlin, Mexic City, Lodon etc...........
I would love to know if they even thought about it and if so (giving them the benefit of the doubt), what is the reason why the very africans that have won the rights to host the world cup and will be participating in the tournament are the only ones not benefitting from this (yet again)!!Posted on 25 Nov 2009 14:12
gus
spot on - Marketers must look deep into new consumer's soul
never a truer word(s) spoken.......superb article and very thought provokingPosted on 25 Nov 2009 14:01
Siphokazi
Are reality shows safe for the mentally fragile? - Are reality shows safe for the mentally fragile? [Blog post] 
I truly believe that there is nothing stable about the people who go on reality shows and who actually think that they will live happily ever after. That is the first sign of not being mentally strong. What really gets to me(well it actually entertains me)are the girls and guys on the Bachelor and the Bachelorette the desperation, slyness and the methods to acquire their Prince Charming or Princess. But what is truly evident from such shows is that beauty does count for something and it wil go along way.Posted on 25 Nov 2009 13:09
Correct address - Zimbabwe Human Capital website launched
www.zimbabwehumancapital.org.zwPosted on 25 Nov 2009 13:04
www.zimbabwehumancapital.org.zw - Zimbabwe Human Capital website launched
That is the correct website address.Posted on 25 Nov 2009 12:50
Ayo Daniels
be part - ICT shortages, new PDI programs
How can i be part of this programPosted on 25 Nov 2009 12:35
Nokuthula
Application Bursary for 2010 - 2010 bursary from Edgars
I matriculated last year, living with my gran who cant support me to further my education. I'm a workaholic and dedicated.
0730109237 or 0845533713.
email address: noxiegasa@yahoo.comPosted on 25 Nov 2009 10:35
Ayoba pls refrain from commenting seeing as though you literally say the same thing everytime. -  [OrnicoAd] 
He is black because we live in South Africa which consists mainly of black people. wowPosted on 25 Nov 2009 10:07
I love Lamp! - DDB SA is SA's ad agency of the year
No, really, I do...Posted on 25 Nov 2009 10:02
Perfect.. -  [OrnicoAd] 
everything ... the song (lyrical content), the ad. . . "ALL IN GOOD TIME" ... i love it.Posted on 25 Nov 2009 09:25
Steph
I love romantic men!! - Bonga's Beats - Romantic men
Wow. Nice. Can't wait to buy the Trey Songz and Ginuwine.Posted on 25 Nov 2009 08:16
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