If e-businesses are focusing on customer service, the biggest reason for this is that 100% human interaction is not possible online and the customer is largely on his own.
So, any level of service that the customer can be offered online is to be given to him by e-tailers in hope that browsing will be followed by a purchase and then a return visit and word of mouth publicity.
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So, any level of service that the customer can be offered online is to be given to him by e-tailers in hope that browsing will be followed by a purchase and then a return visit and word of mouth publicity.