I have friends who have been completing their studies for about 8 years now and despite this they've done really well and continue to get job offers. And I have friends who despite completing their undergrad degrees and other qualification with work experiance to boot still can not find the right job.
I believe it depends on the employer or the way you are selling yourself and your skills
I think that the old saying, "Its not what you know, its who you know", applies to many jobs. Most jobs reqire you to have experience but taking that into account how do you get experience without getting a job, & how do you get a job without getting experience. Its the same as the saying that goes, "What came first, the chicken or the egg?". One option might be to try & get an internship at some company & hope it works to your benefit.
Ultimately experience is key to get a job. Having a qualification is important but experience seems to be the common denominator, & of course the more connections you have the greater your chances of getting employment.
A qualification is essential if you want to work your way up the corporate ladder. Skill and experience are more essential to smaller employers.
It DOES help to know the right people, and recruiters cannot be everyone's best friend. However, if you're in the marketing field you have no excuse for not being able to make your CV stand out. And send it directly to companies that you want to work for, not with a generic covering letter - one that shows you know who you're dealing with. Visit the company web site!
Get experience (anywhere and for free if necessary) and reliable references to compliment your studies, and your opportunity will come.
People underestimate the value of working while you study - some of us are spoiled that way. (pun on "spoiled" intended)
A qualification is worth so much more if you gained relevant experience at the same time.
If you're in a field where accuracy is important (graphics, print media,etc) - make sure there are no erros (grammar/spelling) in your CV - it will put employers off. Simple.
If your field is more practical than academic then have a portfolio. Don't email it as a first off. (It just takes forever to download and uses up space - irritating). Alude to your talent and the availability of your portfolio upon interview. Send Word format CV's. Especially to agencies.
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