Comments

Marketing Spend by Media Placement Plus

Firstly:
a) are you an established company with established brands?
If so, an average of 7% of turnover should be used for Marketing activities.

If not, the initial budget should be more in the region of
25%, with brand establishment and growth as main objectives. This can then drop in (about) year 3 to slowly get down to the target of 7%.

4 Jul 2007 10:15 Reply, Report this comment

Comment on this

LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. libel, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.

Africa's leading daily advertising, marketing and media news resource for the industry!

Companies in the news: