Try for comment from THEATRE MANAGEMENTS OF SOUTH AFRICA - www.tmsa.org.za
I'd say it's a very large unmeasured economic part of the industry indeed.
The audio/video service providers would agree - it's their business, but it's not categorised as performing arts and yet again the performers lose out with no security of employment from one gig to the next.
Industrial theatre as a communication tactic by PRISA
Certainly the public relations and communication professionals use industrial theatre as a tactic for getting messages across to selected target audiences. It is a most effective way of reaching audiences, particularly when it is participative. In my experience the industrial theatre programmes I have seen, have been energetic and audience participative and create an environment for "buy-in". They certainly form part of the public relations and communication professional's repertoire of practical tactics to build relationships and get messages across. Margaret Moscardi, executive director, PRISA
i have explored this tool in giving answers to some proposals from educational institutions. so far i have helped with the use of industrial theatre as a sole communications tool to approach prospective students for computer and other colleges in my area and turn them into clients for my clients.
it's attention getting but when using this tool u must be very careful. you dont get every one in your target market used to it. u must save it to last. use different techniques. i am afraid u will need a little bit if theatre noledge to use it effectively for a long time.
it is a going to be a hype that will dye out quickly if not used carefully. (MA. IMC Student Uni FS)
Since this comment i have received a lot of proposals and helped a lot of people but e few things have changed since then i am now in a company and my email is vincentnk@absa.co.za my number remains the same so it can be used to reach me.
My name is Christ and I am currently studying Drama at T.U.T. We have been assigned a project, the subject being- Industrial and community theatre.Yesterday, Today and Tomorrow.
If you have any info on the birth of Industrial theatre, please share.
hi i have a great interest in image theatre and this has resulted in me researching on the use of image theatre in the business sector for my masters paper. i have found some really interesting writtings on industrial theatre\organisational theatre\corporate theatre.i have found it very challenging to find writting on companies in south africa that use image theatre as a dramatcic device especially on its own. if there is anyone who practices using image theatre i would really love to speak to them about their experiences .i am also looking for a company where i can hold a 6 session long workshop where i intend to use image theate as tool of facilitating dialogue about issues pertainging to the organisation as part of my reasearch. any assistance would be greatly appreciated. my email adress is n.dangazele@gmail.com
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I'd say it's a very large unmeasured economic part of the industry indeed.
The audio/video service providers would agree - it's their business, but it's not categorised as performing arts and yet again the performers lose out with no security of employment from one gig to the next.
TJ
Artslink.co.za
www.artslink.co.za