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Comments on Advertorial vs editorial?

Correct me if I've got it wrong

An advertorial is a page paid for by an advertiser - but is written in the magazine or newspaper's style with a "journalistic" slant. it is only printed after full advertiser approval, unlike true editorial (well.... - that depends on how much money the adviser spends on the particular publication)

It's function is to blur the lines between investigative or editorial content and an advert to use the magazine or newspaper brand as tacit endorsement of the product.

26 Oct 2007 13:24 Reply, Report this comment

Yep by The Lord Rebuke You

simply advetorial is paid for (subjective)
editorial not paid for (objective)

29 Oct 2007 12:45 Reply, Report this comment

Nailed it by Enlightened

You guys are a breath of fresh air. Well done!

29 Oct 2007 15:38 Reply, Report this comment

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