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Comments on What's with the Southern Sun ads??

yeah! by babs

i second that.what's the whole idea with that ad?????????????

8 May 2008 13:37 Reply, Report this comment

I think... by KM

it has to do with, how the women has grown up using this pen (she's reflecting)and now she has "arrived" and is sucessful enough to stay at a Sun International Hotel... and how ironic that it show stop working...

8 May 2008 14:25 Reply, Report this comment

it's Southern Sun not Sun Int... by FYI

Sun's new commercial is the Charlise ad.

8 May 2008 15:04 Reply, Report this comment

I agree...

... I thought it was an ad for Parker Pens, as the pen is the only consistent image I noticed in the ad! And each time I see it I have forgotten who the advert is for and I get hung up on the damned pen again!!

9 May 2008 11:29 Reply, Report this comment

It's like a lot of ads at the moment - what do they want me to know?

Your point is so right. There is a real lack of understanding about advertising out there. Consumers of advertising are not sitting at home trying to work out our ads, they are watching TV to tune out of life. So for goodness sakes, make the ad strong, interesting, arresting and tell me what you want me to know. I will act on it it or not. But I am not going to try and figure out the obscure 'clever' advertising that the industry seems to be producing of late.

9 May 2008 14:16 Reply, Report this comment

It takes that long to get to southern sun by Nimrod

The woman and the pen have come a long way hence the pen has stopped working. The Ad is designed for poeple with a certain IQ level,so I understand why its hard to comprehend, and oooh it might take you a while for you to get my heading.

12 May 2008 20:16 Reply, Report this comment

Which level again?

I wonder what IQ level that is, did they do some research on what IQ level is their customers on?...

13 May 2008 16:49 Reply, Report this comment

I have a high IQ and I really don't get it.

Oh, the silly comments from the so called brains in our industry.

14 May 2008 12:21 Reply, Report this comment

background song

Anyone knows whats the name of the song or artist that sings that song in the advert???

8 Jul 2008 21:48 Reply, Report this comment

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