Not surprising that the so-called minister has taken this stand. The cabinet and entire government, with all its various institutions have been taken over and run by pro-Zuma acolytes. So for the head of the SABC to be another ANC appointee with loyalties to the party and toeing their line is not at all surprising either. Future press freedom-I don't think so!!
Another problem is that agencies and copywriters don't always have the final say in what goes to air. Good ideas go to marketing departments who often put ego over creativity.
The problem is not always the junior copywriter given the difficult task of writing a radio script. It's often the marketing department full of people who don't write for a living, yet have the biggest say in what gets recorded.
I agree wholeheartedly that you have to work to make sure that what you write is actually interesting and relevant to your audience! All too often in business, people tend to forget who they are actually writing for (or even worse, not even know who they are writing for!) People don't care about your company or products - so find the angle that teaches them something new, or makes them consider you in a new light.
Thanks Pete. I bought 4 000 pieces of LEGO on Gumtree. I tried my own version in a management workshop - to be honest, it didn't go down too well. Any idea where I can get some guidelines on the process?
Sorry to hear that...I know only too well where you are coming from. After 25 years my entire career in magazines was made redundant, that was after I had been through two redundancies in two of the leading general and business publishing groups when entire departments were axed. Wishing you all the best!
what are you saying!that now you will tell us the truth that you subverted about zimbabwe and about zulus,xhosas and tswanas xenophobia,islamophobia,police and farmer killers and genocides!now,you will say the zimbabweans we were told were refugees were actually pawns in a scheme of much bigger things and the ones we bussed to south africa were actually mercenaries to secure,comfort and convenience whites and destabilize,frustrate,humiliate and embarrass and slaughter blacks!you`re saying you`ll now employ the plato`s language!