Great story Ilse. I don't know about industry buzz-words specifically, but the one I caught myself using the most was 'progress'. Job completion is way too rare a goal, so celebrating progress is at least something you can do on a daily or even per-minute basis. Progress!
I have been travelling with my toddler since she was 1 year old. Be patient, prepare and gives yourself time. She is now 3 year old. We have flown 5 hours with connecting flights. You never know what to expect. Others need to realize that babies and toddlers has to fly to. By the way, any parent could visit our Sterling Store to prevent unexpected expenses and buy everything needed while traveling.
Good job Moving Tactics! It's not an easy feat to put yourself out there as consultants and say that you're able to pull in numbers the way that you guys do. I wish you guys all the best in your work with digital signage!
It's interesting to think about what the marketing world will come up with these days in order to get more "air time" for their advertisements. But this moving advertisements are really quite smart and I can see myself employing something similar in Sydney myself!
Walter you are right in that is matters enormously what you spend your money on (copy); where (to get category reach) and when (typically strategies for continuity). Brand owners who consistently use their distinctive assets to get their brand noticed by many category users get efficiencies and impact others will miss out on and not even notice.
Congratulations all; but after that wonderful exchange of loving cliches between agency and client, I still have to ask why 'digital' (a technology) is still seen as something to separate within total branding communications. If you separate 'digital' from all your other branding communications, you're still likely to end up with a dog's breakfast.
SABC chair Ellen Tshabalala did not earn a degree from the University of South Africa (Unisa) but she does have the necessary physical attributes to serve it to Number 1 on a silver platter with whom she has close personal and professional relationship.
Lions' fans will welcome the financial turbo-boost the team deserves, but the airline will do well not to hold its breath waiting for supporters to start shouting for the Emirates Lions or to hear anyone (other than TV commentators, perhaps) calling the stadium anything but Ellis Park.
Donna thanks for the very informative article. I agree with you and what that stands out for me is video. Video marketing is indeed powerful and has a positive impact on the response of consumers.
I think committing to various social media platforms will depend on the company's source of content and the quality and relevancy of such content. One travel, hotels and flights company i have observed has a unique source of quality content=130 author/bloggers. It does collaboration across multiple social media channels through it's brand and agencies very well.
I agree that picking one social media platform is beneficial unless someone has a deep source of content creators to distribute to multiple chanels.
You are absolutely right that marketers need to do a deep-dive into their understanding of analytics and how to leverage them. It's easy to be overwhelmed because many automation and social tools feature embedded analytics that you feel compelled to use first. The problem is that they usually function in a silo and aren't able to incorporate other data points. Having an analytics strategy is a must. We have just published a Business Intelligence guide that can be a good place to start. It features an overview of analytics, the type of tools available, and insights from 532 in-depth user reviews. You can get your free copy here: http://bit.ly/1zKP6i0
Is that in general or only for mobile phone category. If yes, indeed it is, they hold their title during that time, but nowadays, with the fast emerging mobile technology arises, the competition made it tights.