The problem is not always the junior copywriter given the difficult task of writing a radio script. It's often the marketing department full of people who don't write for a living, yet have the biggest say in what gets recorded.
I saw Adam Howard on SABC News yesterday and I am trying o contact him re and event with the same musical theme as the above being produced at the Lyric Theatre.
Please ask him to contact me urgently re costings onThe Big Band 0114472553, 0721716555
Narian Chengiah Naidoo
Firstly last time I checked South Africa has won the Cannes Grand Prix for radio for the past 3, if not more years. That includes winning it this year, so I think the likelihood of there not been a Loerie Grand Prix can't be that high, but who knows it is so subjective.
More importantly what the Cannes Grand Prix shows is that their is some good radio advertising product. Also remember one of the most successful campaigns in recent times, Steve from FNB, was a radio campaign.
The problem is that there is so much radio advertising that there is also a lot of bad advertising. You are right a lot of it is not well crafted but could be better. Also frankly a bit more time spent by agencies and clients would probably end up having a better return for the client.
Yes there is bad radio advertising(and some of it is really bad) but there is also a lot of very good radio advertising