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Good! I'm not a particular fan of Cliff, but M Web's hysterical over-reaction was pathetic. Cliff's reported comment stated a general and obvious truth about free speech. In no way did it agree or support Sparrow's tasteless utterances.
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This article hits the nail on the head: with the ever-increasing range and complexity of stakeholders comprising their audience, professional communicators have to use every tool in the box to reach these diverse, and often demanding groups. Communications and marketing strategies have to be both integrated and consistent; corporate communicators ignore certain stakeholder groups at their peril, be it the print media, social media channels, investors or consumers. Strategic -and regular - communications is never more vital than when an organisation is facing headwinds, whether driven by political, economic or reputational issues (although one could argue that every issue faced by an organisation is a reputational one). The financial crisis of several years ago in the UK saw a number of companies adopt a 'hunker down and don't say anything' approach and then wonder why their shareholders became disenchanted and the journalists began speculating... If we remember that an organisation's reputation is owned by the public, not the company, then it's clear that in-house communicators & marketers have a critical role to play as custodians of reputation and brand. 2016 looks to be a fascinating, if challenging year for communicators and marketers in Africa. VMA Group looks forward to helping our clients build forward-thinking, high-performing teams. Thanks for a great article, Gavin.
Naturally, it is such descriptive beautiful language.You will be surprised to hear how often an Afrikaans word is popularised and is heard in a taxi bus, among black Africans.
I guess it's time to join Cell C after 20 years of being a loyal Vodacom customer. I will not be held hostage by a cellphone network #ConsumerTerrorism