Just a pity it hardly works. My step brother from Switzerland has booked the CPT-PTA trip 5 times (over 5 years). Not because he loved it so much, but as the previous 4 trips were delayed by 24hrs or cancelled.
Thanks for the very informative article Lauren and I totally agree, with the fragmentation of digital marketing channels, marketing automation is an absolute must to help co-ordinate your message online, via email and even at events. In addition, most good MA platforms offer lead nurturing capabilities, which with customers looking to self-educate are invaluable and also lead scoring which is closing the gap between sales and marketing. In fact having used Marketing Automation, integrated with my CRM system for a while, I would go so far as to say sales and marketing teams can be friends. How? Well for me the big win of integrating Marketing Automation with CRM is the ability to share the lead intelligence with Sales. Sales can now see exactly what a contact has done i.e. web pages viewed, content downloaded, blogs read etc. and therefore get an idea of what the contact is interested in. This information then helps the salesperson prepare for the first initial sales call, leading to significantly improved conversion rates – a win, win check out this practitioners guide for more info Anita HolleyMaximizer CRMwww.max.co.uk
Thanks for the very informative article Lauren and I totally agree, with the fragmentation of digital marketing channels, marketing automation is an absolute must to help co-ordinate your message online, via email and even at events. In addition, most good MA platforms offer lead nurturing capabilities, which with customers looking to self-educate are invaluable and also lead scoring which is closing the gap between sales and marketing. In fact having used Marketing Automation, integrated with my CRM system for a while, I would go so far as to say sales and marketing teams can be friends. How? Well for me the big win of integrating Marketing Automation with CRM is the ability to share the lead intelligence with Sales. Sales can now see exactly what a contact has done i.e. web pages viewed, content downloaded, blogs read etc. and therefore get an idea of what the contact is interested in. This information then helps the salesperson prepare for the first initial sales call, leading to significantly improved conversion rates – a win, win check out this practitioners guide for more info Anita HolleyMaximizer CRMwww.max.co.uk
Anton has touched on a characteristic of SA newsrooms in particular and SA journalism in general. It is not unlike the Mafia's sacred oath of Omertà, the code of silence. LIke any such code, it is only as good as it it holds. If even a tiny crack appears, the entire edifice comes crashing down to the ultimate detriment of all involved.Having seen the ugly face of SA media Omertà firsthand, and having fought against it for decades, I am not in the least surprised to see the Sunday Times is involved. It is part of the Times Media Group, itself boasting an obscene history of hanging individuals out to dry while insisting it doesn't air its laundry in the public eye - a hilariously puerile confusion of idioms if ever there was one! But the sad truth is that neither ST nor Times Media, nor even Wa Afrika and Munusamy are isolated. The cancer of Omertà runs through every media group, every newsroom and across the desk of every don, er sorry, every editor in SA. We the public, gullible, naive and trusting as we are, do not deserve this cloak-and-dagger secrecy. And for exposing it for what it is, Anton deserves our thanks.
I couldn't agree more, Chris. Although it is a touch dated by now, the excellent example set by Patrick Doyle, President of Domino's Pizza in the US remains a great example and learning experience for those who find it hard to say "We're sorry". Two of their employees at a store in North Carolina did vile things to customers' pizzas and then went on to video record what they were doing and posted them on YouTube. Not only did the President of the biggest pizza franchise in the world personally apologize, but he did the following right things and we should all learn from that:- Extend your apology on the same forum where the damage was done- Be sincere and let your face and voice reflect that- Say honestly what went wrong- Say what you are doping about it- Thank your stakeholders for hanging in there with you- Promote your brand as you conclude your apology.I cannot tell it better than getting your followers to watch the video here: ?v=xvg4-E2C8UE
The points made in this piece are valid, and even more pertinent for particular industries. For instance, for companies in financial services, I'd go a step further to suggest the discussion about how to implement call recording has morphed to become more than just a debatable discussion topic; it's become a necessity. Many companies across our client base are faced with adhering to stringent regulation requirements such as Dodd-Frank -- something that can get really tricky in today's mobile age. Dodd-Frank deadlines are looming, and though many firms may have been holding off on putting advanced call recording solutions into place, they cannot wait any longer. Smart firms will look for a few key aspects in solutions to ensure they meet Dodd-Frank requirements head on: call recording solutions should span land line and mobile recording, should be easily and cost effectively deployed, and they need to stick, meaning they need to be permanent, unable to be disabled by users.
How can I get in touch with you, I have some radio advert college projects that I produced and scripted from scratch I'd like to share with, because I agree totally with what you say about radio advertisingjmvmemestudios@gmail.com
Firstly, porn is about fantasy and nothing more...The argument that porn gives a distorted view of gender roles and healthy sexually interaction is like saying violence on TV is driving our kids to kill...No, the seed to do such evil transgressions are in all of us and can be triggered by anything, to blame one avenue is absurd...Porn does not control people anymore than Rambo drove us to cut people's throats...
I worked in the mag industry as a specialised editor for 9 years. I loved my 'job' and sacrificed so much for it particularly timewise. Investment in my particular sections increased dramatically because I had incredible relationships with clients, I was specially qualified to write about the sections I did and I worked my guts out. I treated my portfolio as I would my own business. I embraced the arrival of digital totally and would update daily on the backend to ensure that users were engaged. But....nothing happened to my salary, I was told to write fewer and fewer words - pictures were more important, the prospect of growth within the company was non-existant, the company wasn't interested in investing in my talent or retaining it, perks that I started with were taken away as costs were cut and I was asked to take on more sections. At one stage I felt like I was producing 80% of the magazine including advertising. What was the point of me staying with the company? So I left. A cheaper, inexperienced and unknowledgeable person replaced me. It cost the company less and because they had stars in their eyes, they were open to financial and time abuse. What the company didn't bank on was my relationships with clients. Whilst the current adspend decline certainly plays a role, at the time, clients were still willing to spend, but they left. I can now count on one hand the number of pages that are invested in the portfolios I covered. In short, experienced print journalists in South Africa are not seen as an investment. They are not valued, they are payed dismally, expected to sacrifice their lives for the media house they work for and then some. The quality of stories is dismal, there's very little content that one can actually read and enjoy and there's very little to make one want to purchase a hard copy. I've given my favourite mags a 'chance' by purchasing them through Zinio every now and then, but every time, without fail, I have been disappointed by the purchase. The content is utterly disappointing and they all sound and look the same.The result? I read international magazines that are now even easier to come by than before. They have brilliant, engaging, readable content that inspires, teaches me something I don't know and leaves me feeling absolutely satisfied.
I will and I wish you the best of luck and I don't see why fresh air could fail, an agency like yours is something South Africa is in desperate need o:f a whole new approach to the importance and potential of intelligent sound design
I will and I wish you the best of luck and I don't see why fresh air could fail, an agency like yours is something South Africa is in desperate need o:f a whole new approach to the importance and potential of intelligent sound design