That's funny. I think I remember seeing another article just days ago saying the exact opposite and that confidence was high. You used to be able to trust what news organizations reported, but today it's all political and each puts their own spin on so it furthers their agenda. Sadly, you can't trust any of them anymore. Valen from http://britainloans.co.uk/Posted on 12 Jun 2012 21:02
Yeah! Great news site! There's a new international site similar but incorporating sales and price comparisons. It focuses primarily on UK and US markets but worth looking at as it is South African developed too. http://www.grimmgames.comPosted on 12 Jun 2012 16:03
I was listening to conversation on radio regards advertising on Facebook the other day.The lingering question posed was just this.....how many 'likes' on Facebook actually convert to actual Sales? Posted on 12 Jun 2012 15:13
As businesses consider the introduction of VoIP, they should consider the implementation of unified communications (UC). VoIP is just one of many components of UC and just one application of many that can be used in a converged environment.
There are many ways for small businesses to implement UC cost-effectively, from hosted/Cloud environments to on-premise solutions. Some of these solutions don't require users to integrate multiple components either, making them ideal for SMEs. Posted on 12 Jun 2012 13:39
I have been working in sub-Saharan Africa (expat South African) for 4 years now and buying authentic goods out here is almost impossible, unless you import them. Counterfeit goods is the norm rather than the exception - which directly influences the purchase decisions of customers - even one like myself who only ever bought originals when I lived in SA. But... the (high) price of authentic goods is what drives customers to seek out the 'cheaper' goods... Why buy an original (brand) T-shirt for R399 when you can get it for R100 and still look as good? Who is going to strip you down to find out if your shirt is original or not? The Deon Chang fashion police? Let's get real.
In today's economic (downward) climate the manufacturers should instill faith into the consumers by offering them better pricing for their goods - to maintain trust and brand loyalties - and to sway consumers from looking for that 'better' deal. Long gone are the distorted means of capitalist approaches to retail (and other industries) especially in today's ever growing competitive environments. If manufacturers wish to make their 'buck' off the minority populations who are deemed as the rich & famous - then so be it - but if they wish to keep (or win) some of the majority populations as customers, then make it affordable to them...
Which brands will be remembered once the economic crisis cycle is over? The ones that 'helped' their consumers in affording their goods through the tough times - or those who out-priced themselves and eventually became 'extinct' in the consumer's minds...?
It's a no-brainer! Manufacturers - times are changing - and changing fast!
Re-strategise to keep yourselves current and future progressive - but overall - to keep yourselves within reach of your consumers who after all pay your (high) salaries by purchasing your products. CocaCola remains one of the world's best examples of this carefully thought out strategy - by distributing their product in areas you'd never think to look - and by keeping their price affordable to even the poorest, making it a preferred option to water (due to water's scarcity in certain areas).
It's all about faith, trust, loyalty, affordability, accessibility, availability, in this consumer-driven world, that is increasingly growing in prioritising must-haves vs nice-to-haves.
Do you want your brand to be bought and remembered? Do you want your brand to survive these harsh economic conditions we find ourselves in?
Luke - Kigali, Rwanda www.coolbrandluke.com Posted on 12 Jun 2012 10:01
Regarding your comments on Bevcan's advertising campaign I agree with your observations. It is always a cheap shot to use this type of sexuality to sell a product. However, this brand is not altogether behaving badly as is very evident in this article http://www.sabceducation.co.za/index.php?option=com_content&view=article&id=253:nampak-bevcan-collects-millions-and-share-with-sabc-educations-programme-matrics-uploaded&catid=39:media-releases&Itemid=84. In fact Bevcan I would say is behaving exceptionally well and above most brands. Posted on 12 Jun 2012 09:43
If this is true, then in terms of messaging, it's a job well done! However, I don't know if those who invested their emotions in the painting (pro or against it) will understand/agree. Posted on 11 Jun 2012 17:59
Although the figures for Building Plans Passed and Buildings Completed show slow improvement with a MAT forecast of -2,33% and -1,14% respectively for 2012, this represents less than 40% of total investment in building which is estimated to decline by some 9% in 2012 versus 2011. Posted on 11 Jun 2012 16:35