I am a printer. I will tell you this much, PRINT is busy dying month by month. Ask any printer, the majority of us who run magazine, newspaper and book jobs are all watching the market grow smaller. We have seen countless people start up an edition, watched as it took off and watched as they closed down. People are finding it easier to go online in the comfort of their own home and read something digitally. No paper means no mess in the house, everything can be stored on the net or computer.
"Publishers of newspapers and magazines have been bleeding" . . . and will bleed even more if they don't change current "formulas". I buy three "top" SA home/decor publications. Looking back over the past three years' copies, all three appear to publish the same "features" every month - and have done for three years. Why do I continue to buy, if I'm just getting a rehash of the same goods from all three? Hmmmm . . . perhaps it's time to stop being sentimental about print and go online, to FREE sites . . .
From my extensive experience in doing staff/ leadership / team building workshops in many public service departments revealed a range of issues that become evident as 1. Bad attitudes,2. Low trust,3. Low engagement, 4. Presenteeism5. workplace conflict...as well as other culture-based additional symptoms that interfere with building a service delivery culture. There is a potent solution, that we incorporate into our team building and leadership development events that transforms this dynamic... but it needs to be more widespread to be fully effective and sustainable to become SA's dominant culture... .www.lifemasters.co.za - Tony Dovale 083-447-6300
I am quite sure that if you had to take the educational copies, airport copies and any other bulk copies out of the true circulation advertising and per copy sales would leave the major press in drastic financial trouble. However it may mean that advertisers will get better overall ROI. Depending on what percentage print plays in their media mix. But this is nothing new. What is new is advertisers measuring other mediums far more carefully and redefining ROI.
I checked around and found this on Wiktionary: "Eskimo has come to be considered offensive, especially in Canada. However, it remains an acceptable term for northern peoples in Alaska—including the Inuit Inupiat and the non-Inuit Yupik—and the only encompassing term for all of these Arctic peoples. It is also used worldwide by historians and archaeologists. The name declined in use because it was thought to stem from a Cree pejorative meaning “eaters of raw meat” rather than from the Inuit people's name for themselves, but this etymology is now discredited (and in fact, both the Cree and Inuit ate raw meat)."
Sure. There are even some site's that have reported it to be the 'most innovative in the world'. I strongly agree with your statement about FNB, Effective IMC is the future. It's the coolest thing sliced bread for companies wishing to be, or remain, a top of mind brand.
Interesting facts. The transition to social and enviroment conscious consumption will be a difficult one in South Africa where conspicuous consumption is on the rise, more so amongst the growing black middle class. I am interested to know whether the research carried out includes all individuals from various classes?
Interesting facts. The transition to social and enviroment conscious consumption will be a difficult one in South Africa where conspicuous consumption is on the rise, more so amongst the growing black middle class. I am interested to know whether the research carried out includes all individuals from various classes?
Well-stated Mbongeleni. FNB's 'how can we help' campaign was successful at this integrated and consistent communication approach. Their use of Steve on radio and RBJacobs on Twitter, led to its title as the most innovative bank in SA
Try leading from the front Blade. If the ANC government would stop introducing race based legislation and stop the racist rhetoric by all public servants irrespective of party affiliation then we will see a decline in racial incidents. Take a step further and extend the hand of friendship and include all races in policy and decision making and perhaps we could build the non-racial country as envisaged by South Africans prior to the 94 elections as exhibited in the referendum held prior to the 1st real democratic elections.Personally, I believe this policy is just another way the ANC will erode non-Bantustan South Africans' constitutional rights and is effectively an attack on our children. Beware Blade, beware!
I just wanted to add 1 more thing. I usually advocate for the use of audience focused activities, which should allow the web copywriter to naturally structure the content and the website for semantic relevancy. I briefly touched on this in the following article.If a copywriter or web developer focuses on developing the content and structure of the site for the audience user, then the relevant SEO should occur naturally; which ultimately, Google wants.
Interesting article. The one thing I would have added for SEO nowadays is that you can utilise the hummingbird algorithm to maximise the SEO exposure with relevant content on the same page. But it depends on the market. I am referring to the US and UK. Interesting post though. Kudos!
Increased my top of mind awareness about Hungry Lion. A strategic campaign, that not only increased previously minimal knowledge about the brand but did so in a creatively engaging manner. Well done Hungry Lion
Good article Candace. Millenials are the future leaders, thus it is well-stated that businesses ought to recognise that collaborating and co-creating with them will prove beneficial to grow their businesses, and the country in entirety. With an increased percentage of this generation in South Africa, the possibilies are endless
Magazines are dead. Easy and convenient access to online content that is free, in contrast to paid for magazines is one of the drivers. Also, overly sensationalized magazine content means reading a headline allows one to decipher the article. Negatively affecting purchase decisions
Magazines are dead. Easy and convenient access to online content that is free, in contrast to paid for magazines is one of the drivers. Also, overly sensationalized magazine content means reading a headline allows one to decipher the article. Negatively affecting purchase decisions