The extinction of Strat planners (inquisitive nature to fully understand cultural complexities, extrapolate insights and develop sound strategic platforms). Most black copywriters, art directors and planners etc. struggle to narrate or interpret the populous subcultural behaviours. The advertising industries eurocentrism, lack of diverse thinking in unearthing nor mirroring South Africa’s true motivations has unconsciously made it unnatural for black professionals to think Afrocentric (the ability to see through lens of Africans).The compulsive masquerading of Eurocentric ideas draped in “Blackness” is an incompetent portrayal and fictional narrative of human truths. Alcohol adverts relentlessly depict individuality as the equation of success, so untrue in the African context of success. The beauty of African archetypes is collectivism and celebrating miniature accomplishments in comparison to “western societies” i.e. African context first job, promotion, new car and home renovation. Eurocentricity fails to embrace diversity, undermines differences and explicitly beliefs in European superiority. The practice breeds inferiority, trivializes rich and authentic cultural behaviours. Therefore black professional’s cultures or insights are inadvertently demonized, of no value and merely employed based upon their recognized western higher education. Manifestations of Eurocentrism by no means is forward thinking and insights illegitimatize such assertions.
Kind of ironic that the headline reads R150m as an incentive of the system when Clicks wins a lot more in postage and printing savings. So as much as everyone is calling to migrate to digital post, the savings are never passed on.
Cecil John Rhodes statue should stay because he played a significant role in our history and we cannot sweep that under the carpet. Higher Education Minister Blade Nzimande should spend his time worrying about providing better quality education and the students should study harder to improve on their 30 % pass mark.
Nice article Sophie. I think the inclusion of the graphic designer is crucial particularly as one of the services that should be provided is a check to see that the logo is already not in existence.Additionally, I think that it may be worthwhile for the business owner to research colour selection. I noticed that your cover image had an image not too dissimilar to design seed. This is a great tool to check colour palettes.
If I were DJ Sbu, I would publicly admit that I made a mistake, that I got carried away by the lovely picture and, without thinking twice, retweeted it. But that, on second thought, I realise that I would also not be happy with someone else hi-jacking my brand for unauthorised usage. I therefore apologise to Forbes and to all my fans who have always stood by me. This will never happen again.
Besides the question of alternatives is not address. We don't have reliable, professional, well controlled and most important safe alternatives to having to get into our cars and drive.
Losing a firearm can be construed as negligence; having it stolen from you can not. If your stolen car is involved in a cash in transit heist or hijacking, do you "take responsibility" for it? Of course not.As for stolen firearms for the 2013/2014 financial year, the minister of Police reported that 5,194 firearms were stolen from private individuals, while public institutions had 1,769 firearms stolen from them over the same period. Once more, firearms are safer and less likely to be stolen when in the hands of a private individual than when in the hands of an officer of a public institution.
Great article Chris. TAMS research is now implemented by the BRC (Broadcasting Research Council)...as we attended the introduction of the new committee the journey from fixing TAM to present day usage…this was just over 2 weeks ago . The Good news is the BRC seems to have all their ducks in a row and now having seen Weighting efficiencies increase from 39% to 70 % which is beyond world standards, Annual audit with independent international TAM expert, Robert Ruud , now the only thing SA has to wait for is the shift over to DTT !! #WatchThisSpace #FreeToAir
Brendan's articles always insightful and always with a "cut-to-the-chase" focus; the best reason for me to buy the Weekend Argus each Saturday. More power to your pen, Brendan.