BizTrends 2017


Download the complete BizTrends 2017 PDFs with over 100 trends contributors across 18 industry sectors.

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#BrandManagerMonth: How Sorbet's Jade Kirkel sells a feeling

Here, Jade Kirkel, brand manager of Sorbet Group, and daughter of founder Ian Fuhr, shares her perspective on working for your dad, being a mother of three and staying in the job market, and why to stop trying to make everything balance all the time...

By Jessica Tennant 1 day ago

Daredevils take male cancer fight to the streets in Speedos

Warwick Bloom, marketing communications manager at Hollard and Lucy Balona, head of marketing and communication at Cansa, run us through what to expect from the 2017 Hollard Daredevil Run...

By Leigh Andrews 2 days ago

#BrandManagerMonth: Building a new brand in SA

I often wonder how I managed before Uber came waltzing into my life, solving the parking issue I so often have when in town, simplifying short distance travel and even pickups from the airport. But what about longer distances?

By Ilse van den Berg 2 days ago

#BrandManagerMonth: It's about matching insides to outsides

Based in more than 500 offices across 40 countries, the WSP | Parsons Brinckerhoff brand employs approximately 36,000 people...

By Sindy Peters 3 days ago

#Bookmarks2017: Digital download with... KFC

Local digirati shone at the recent IAB Bookmark Awards 2017. Here's some feedback from Ben Schoderer, KFC's digital manager...

By Leigh Andrews 3 days ago

#BrandManagerMonth: Putting the magic back into SA broadcasting

Tony Sanderson is the ‘doesn't look or sound like he's in his 70s' radio personality behind the success of Magic 828AM, which had roughly 80,000 listeners at last report from end-November 2016. He elaborates on how they're getting the broadcast model right and what's wrong with radio...

By Leigh Andrews 21 Mar 2017

#BrandManagerMonth: Dell's Doug Woolley on managing a multinational at a local level

At the recent Dell EMC Forum, I had the opportunity to chat to Doug Woolley about his ups and downs, challenges and experiences as South African general manager for the Dell EMC brand...

By Ilse van den Berg 21 Mar 2017

#BrandManagerMonth: Repositioned Club Med opens up a world of choices

"The campaign is a lot more emotive and experience-driven to what we have done before, from a marketing perspective, and embodies and illustrates Club Med's double commitment ever since it was created in 1950."

By Cari Coetzee 17 Mar 2017

#BrandManagerMonth: How the Fieldspace brand stays ahead of the game

Deborah Aremband and Ricky Tomaselli are the marketing managers behind the Fieldspace Property Group brand...

By Sindy Peters 16 Mar 2017

#BehindtheSelfie with... Lance Rothschild

This #BrandManagerMonth, we find out what's really going on behind the selfie with technophile Lance Rothschild, CEO of the Liberty Radio Awards...

By Leigh Andrews 15 Mar 2017

#BrandManagerMonth: The brand pillars of historic Lanzerac

Lanzerac's GM, Barend Barnard, tells the Lanzerac story - from the estate's offering to its award-winning wine...

By Cari Coetzee 14 Mar 2017

#BrandManagerMonth: Cheapflights in a time of travel bans, Brexit and savvy consumers

We had a chat with award-winning commercial marketer and Cheapflights MD, Andrew Shelton, to find out what's in store for the Cheapflights brand in 2017...

By Cari Coetzee 14 Mar 2017

#BrandManagerMonth: Carlson Rezidor, Africa's aspirational brand

"Instead of starting with a concept and hoping guests like it, we start with the emotions we want guests to experience, then create the concepts necessary to bring them to life."

By Cari Coetzee 13 Mar 2017

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