Why international TV drama is better

[Andrew Timm] Anyone who has spent more than five minutes in South Africa knows that this country has great stories to tell. And I’m not talking about rehashed apartheid guilt stuff. Just open a newspaper on any given day, listen to a conversation in a taxi, or to the callers on 702, and unlike New Zealand or Canada, where a flat tyre on a country road makes headline news, you will realise that we seem able to generate endless tales of human drama and intrigue.

Comments [7] [31 Aug 2010 12:08]

[SxSW 2012] Part I: Preparation

[trigger/isobar goes to SxSW] Karin Botta: After months of planning, we’re finally here. A brief intro: South by Southwest (SxSW) or ‘South By’, as the cool kids call it, is probably the biggest and regarded as the best digital conference in the world. Held annually in Austin, it started out as a music festival – one of the first of the summer season, and has slowly grown into a conference and events festival across film, music and ‘interactive’.

Comments [1] [09 Mar 2012 11:38]

[SxSW 2012] Part VII: Demystifying storytelling

[trigger/isobar goes to SxSW] Karin Botta: Another prevalent theme at SXSW was content marketing - something that we are all talking about and including in most 2012 digital strategies. I went to two panels that addressed this topic in different ways: ‘brands as patterns’ - from a design point of view, and ‘multiplatform storytelling’ from a film, entertainment and marketing point of view.

Comments [1] [19 Mar 2012 14:00]