The 'W' manifesto: won

[Abey Mokgwatsane]

Do you ever think about the future balance of power in the world of consumer relationships? As a marketer it is definitely worth evaluating in order to spot the fast-growing trend of offering customer-orientated solutions.

Comments [1] [09 Mar 2009 13:04]

The ‘W’ manifesto: too

[Abey Mokgwatsane]

In my last post I covered the idea that too much choice, paradoxically, is having a negative impact on the consumer. It will eventually lead to birthing a new industry of "navigators" or organisations whose sole purpose will be to simplify the lives of consumers in terms of offering them guidance and information to empower them to make the wisest choice when it comes to product and service selection.

Comments [2] [16 Mar 2009 17:54]

The ‘W’ manifesto: free

[Abey Mokgwatsane] In my last post I covered the idea that too much choice is having a negative impact on the consumer, and this will birth an industry of "navigators".

Comments [1] [24 Mar 2009 18:57]

The 'W' manifesto: four

[Abey Mokgwatsane] My previous two posts introduced the idea that since consumers are bombarded with choice, a new industry is on the rise. I'm talking about "navigators" or organisations whose sole purpose is to offering guidance and info in order for consumers to make the best choice between products and services.

Comments [1] [07 Apr 2009 12:11]

The 'W' manifesto: five

[Abey Mokgwatsane] So, in the fifth and final part of this particular blog series of 'W' manifesto I will cover how to start building a navigator. For details on what a navigator is see blog 1, blog 2, blog 3 and blog 4.

Comments [1] [15 Apr 2009 13:55]