[Cannes Lions] God, flowers and collaboration

[Gisele Wertheim Aymes] Yesterday, Tuesday, 23 June 2009, confirmed that collaboration is key to communication success. Current market conditions and the growing influence of social media and participatory culture requires all of us – agencies, marketers, media houses/owners and the rest – to humble down and collaborate. Clients are also going to have to take the lead and look at new models of remuneration to encourage and reward a more collaborative approach to their business.

Comments [1] [24 Jun 2009 10:56]

Recession: bringing out the worst

[Louise Marsland: @Louise_Marsland] Did you hear the one about the agency that wouldn’t get out of bed for less than a R10 million account and is now offering services pro bono for up to a year in an attempt to steal clients from smaller agencies?

Comments [2] [21 Aug 2009 12:17]